The Art of ‘Enough’: Build Offers that Deliver Exactly What Your Clients Need

Start Here on Your Journey to Build a Business that Lasts

Welcome to the WholeCo blog, where we publish the frameworks, strategy, and structural thinking required to create sustainable success in your business.

Your business works—but it isn't solid. This is how you change that.

You know you’re skilled. You know your work is valuable. But something still feels… tenuous.

Maybe growth comes in waves. Maybe clarity fades under pressure. Maybe each new season feels like rebuilding from scratch.

This solution to all of this is rarely trying harder; it’s strengthening the underlying structures of your business.

The articles below walk you step-by-step through the Sustainable Success System: our proprietary framework for building a business that holds up over time.

We invite you to start at the beginning and move through in order. Each piece of the system builds on the previous.

By the end, you’ll understand exactly what needs to shift in your business and why. And you'll be ready to make those changes.

The Pathway

Article #1: Regenerative Success

Article coming soon.

Article #6 - Reliable Client Results

Article coming soon.

Article #10 - Steady Stream of Clients

Article coming soon.

Article #7 - Audience

Article coming soon.

Article #8 - Offers

Article coming soon.

Article #9 - Messaging

Article coming soon.

Article #11 - Marketing

Article coming soon.

Article #12 - Lead Generation

Article coming soon.

Article #13 - Sales

Article coming soon.

Catch up on our latest articles.

You don’t need to convince or educate prospects that they need your services (here’s what to do instead)

why you don't need to convince prospective clients to buy
Let’s get one thing clear: if you’re consistently finding yourself speaking to prospects who you know would benefit so much...

4 Questions to Find Your Right Fit Client

4 questions for Right Fit client
If you’ve been in business for more than a second you know that you need to determine who your target...

Client Spotlight: Therapeutic Coach in the UK

Therapeutic-Coach-in-the-UK-case-study
This therapeutic coach had, prior to the pandemic, been running her business largely in person in the UK. For over...

Client Spotlight: Pam Bowman

Photo of Pam, who has light blond hair and a warm smile.
Pam is a full service bookkeeper who specializes in supporting Property Investors and Developers.  After three decades running a well-established...

Client Spotlight: Michelle Crowder-Soellner

Photo of Michelle, who has black curly hair, glasses, and a big smile standing against a backdrop of phenomenal art.
Michelle is a coach for high-achieving humans who have realized that even though their life looks great on the outside,...

Boundaries online business owners can set with clients for more sustainable + successful client containers

boundaries-for-more-sustainable-and-successful-client-work
If you're an online business owner (coach, service provider, healer, guide, strategist, etc.), and you're... Consistently going over time in...

How I build trust with our community (knowing they’ve likely been “burnt” by past investments)

cultivate trust with your audience as an online business owner - wholeco media
About a year and a half ago, I began to really intentionally use my messaging and marketing to speak to...

Custom Proposals as a Done-For-You (DFY) Service Provider are (almost always) NOT in Service of Your Right Fit Clients.

custom packages DFY service provider - wholeco media
An effective done-for-you service is very rarely built entirely custom to each client. In fact, it's often when service providers...

The Value of a Coaching Package isn’t in the Number of Sessions

coaching packages wholeco media
An effective coaching package isn't built around the number of sessions, it's built around the transformational journey. And yet a...

Feel anxious about bringing clients into your work? Here’s what to do.

Confidently brign clients into your work (1)
Learning to build offers that reliably facilitate results is a journey. And it's one that all business owners—regardless of expertise,...