EXPAND

Develop the business-building acumen and deeply embodied self-trust required to

Build your business, your way.

(Because your way is the only way that your business can ever truly be Sustainably Successful.)

Whether you’ve been in business for two years or twenty, there comes a moment when you realize that what brought you here won’t take you where you desire to go.

  • You’ve already tried all sorts of different strategies and done all sorts of tactics, most of which at least worked partially, though none fully equipped you to grow your business to the level or in the way that you hoped they would.

  • You’ve found yourself in (very normal) periods of self-doubt or where your fears (of success, of failure, of making a mistake, etc.) got the best of you, and have sometimes struggled to stay consistent with the things you know you need to do to move your business forward.

  • And no matter how many times you’ve tried to build your business the way the so-called “experts” say you need to, you’re still out here wondering how to make running and growing your business actually sustainable for you.

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You don’t need another “tried and true” strategy (they never worked for you, anyhow). You need a roadmap that empowers you to design your own strategies. You need to...

Create a simple and sustainable plan for achieving your desires that lessens the luster of shiny objects and empowers you to accomplish more of the things that actively move you toward your goals in less time.

Develop the business-building acumen required to build out each element of your business, your way (and not in the way that some external, authoritative-sounding voice says you should).

Build up trust with yourself as you make more and more trustworthy decisions in your business, proving (to yourself) that you are more than capable of leading your business to and beyond the heights you dream for it.

Increase your physiological capacity for continued growth and expansion so that you can face the highs and lows of this entrepreneurial journey with confidence and groundedness, discovering that the (very normal) obstacles need not throw you off the path to your dreams.

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…because THIS is how you create that compounding time, energy, and financial freedom that you went into business desiring to experience.

That’s exactly what we equip you to do inside

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Our comprehensive business training program, EXPAND.

The 6-month program equipping online service providers, coaches, and other online practitioners to turn their business into one that brings them as much JOY as it does revenue so that they can experience real, lasting Sustainable Success.

“I’m not just a coach. I’m someone who knows how to run a business.”

Michelle Crowder-Soellner, with flowers in polaroid
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“I went into EXPAND because after 4 years in business, I finally believed wholeheartedly in the work I was doing. But because I had pushed myself to do work that I was pretty good at but didn’t feel like shouting from the rooftops about, I had built beliefs and habits that made it hard to show up and show off. I built so much muscle in EXPAND just experimenting with different things and being ok with the outcomes, never losing sight of the fact that I love what I do and that the more I build the muscle, the easier it will get. [Finishing EXPAND] feels like a really big turning point in my business, and I’m just so proud of myself for where I am compared to where I started with this program.

I loved [the format] of EXPAND. I don’t have the greatest history with self-led courses but the way it was organized made so much sense, I SO appreciated the transcripts, and the challenges really helped give it a sense of ‘let’s do this’ instead of just think about it. I loved seeing my progress throughout the course, that was really motivating. And the feedback that was given for the challenges - SO valuable!!!! Every time I got feedback, it was a really good mix of constructive, but also ‘you’re not a total bonehead.’ It was very reassuring, but you were clear to point out things where you saw opportunity. It made your feedback really trustworthy. Thank you also for being so thoughtful [in the module check-in video coaching] and helping us prepare ahead of time for resistance and helping me feel like I’m taking productive baby steps toward a new reality.

EXPAND feels like the biggest thing I’ve accomplished since I was in college. And it was all me. If you’re someone who’s got all the qualities and drive of an entrepreneur/small business owner but who hasn’t found the way to a sustainable business yet, I’d recommend EXPAND. There’s something that you probably missed at some point on your business journey. Something that you’re like, ‘Well if I would have had that knowledge or support, I would have been much further by now.’ Not only is the material in EXPAND illuminating, but it’s a very good mix of working things out on your own while feeling very supported and having feedback that you can trust. 

I have evidence now that I can do things that some part of me has said is too hard or too confusing. I can move through hard things and I can figure things out that are confusing. I’m confident that I’m not just a coach, I’m someone who understands how to run a business. ”

- Michelle Crowder-Soellner, Coach
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EXPAND takes you on a journey in which you’ll build each of the elements of your Sustainable Success System™.

With your Sustainable Success System as the foundation for everything else you’ll do in your business, you’ll soon find yourself with a business where you get paid (really freaking well) to do the work you most love doing, in the way you most love doing it, with the people you most love working with.

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The journey through your Sustainable Success System starts with identifying your true Right Fit client (which goes well beyond traditional—and often unnecessary—“ideal client” work). Once you know who they are, you’re then able to build systems that naturally filter out misaligned or not-yet-ready prospects, while filtering in those who are an absolute dream to work with. Not only will you experience more joy and ease in your work as a result, but your clients will even more reliably achieve the results or transformation that you share about in your marketing.

PLUS, you'll:

  • Use our favorite market research approach to get clear on who you want to work with, confirm that person exists in the word, and learn to speak from your ideal clients’ perspective using their language. (BTW — no market research calls are required for this method to work!)
  • Release yourself from the burden of carrying 100% of the responsibility for your clients’ success by identifying the version of your ideal client who is best-positioned to succeed in your work. (HELLO fabulous testimonials, social proof, and case studies!)
  • Learn who the Right Fit, ready-to-buy version of your ideal client is so that you never have to “convince” someone of the value of your work again.
  • Step into your true niche that doesn’t require you to speak to one very particular (ahem, severely limiting) audience when the truth is that your work can support so many different types of humans. (Not to mention, curated variety is part of how we build fun into the DNA of your business!)

At every step, you’ll be guided to cycle through implementation, reflection, and refinement (repeat) so that you can create consistently compounding success (rather than waiting for some far-off “destination” to finally see the fruits of your commitment to the journey). 

You’ll walk away from this 6-month program having established the business-building acumen and deeply embodied self-trust required to lead your business to and beyond the heights that you KNOW it can reach.

In fact, our clients are consistently amazed at how after even just a few months in this journey of Sustainable Success, they’re already able to look back and see marked differences in the business owner they were pre-EXPAND, and the business owner they are after joining. Years down the line, they find themselves still using what they’ve learnt in EXPAND as the foundation for their ongoing growth.

Because unlike strategies that have to change as your business grows...

Foundations are forever the same no matter what new milestones you reach. And it’s these foundations that provide stability amidst fluctuating markets, oft-changing algorithms, or even simply different priorities in your personal life.

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“I thought I was working with Carly to learn how to get sales, but it was so much more than that. Right before meeting her I had a call with another coach who tried to pressure me into a 5k investment on the call. Then I did a free event with another coach who wanted me to work with her, but I didn’t really like her formulaic approach to getting results. I liked Carly because A.) I binged all of her free content and found it SO USEFUL, B.) She gave me space to ask questions through the sales call and after, and C.) Her messaging and talking to her aligned with my values of how I would want to do things in my business.

Working with Carly was intense in a good way, because as much as she provided amazing value with selling, positioning and content creation, I needed the most help with mindset. She was an invaluable asset in helping me get to where I needed to be in order to get the results I desire. I did get my first 10k month, as well as learnt how to create foundations and stability/sustainability in my business. And now I know how to build a sustainable business model that I can take with me no matter which direction I go in.

There were so many internal results, too. I learned that I had a lot of insecurities around showing up in my true self and that I had actually lost myself trying to ‘grasp’ for results. I learned how to balance trust/strategy in order to build up the RIGHT momentum for me. I learned to establish boundaries both with myself and with my clients and I learnt how a lack of boundaries affects me. Work with Carly. Depending on where you are in business, she will help determine the right fit starting point for you. And you can trust her on that.

- Hannah Pillow, Podcast Production Agency Owner
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With your Sustainable Success System™ in place, you’ll go from draining your resources on things that aren’t moving you toward your goals to

Having a business that feeds your energy and fuels your thriving.

From:

  • Spending your time on things that you don’t actually need (yet) in order to build a successful business.

  • Doing work that you’re good at but that drains you

  • Working with clients who sometimes seem to care less about their success than you do or have to be “carried across the finish line”

  • Getting caught in a cycle of undercharging and offer stuffing, saying “yes” to client requests when you mean “no,” and swerving out of your lane in order to “ensure” your clients succeed

To:

  • Simplifying your to-do list so that you can focus on your true highest priority work (and see results that much faster)

  • Allowing yourself to do work that feels so easy part of you wonders how on earth you could be so lucky to get paid to do it

  • Working with clients who take responsibility for their success and are ready to create real results with your support

  • Getting paid really freaking well to do only the work you most love doing in the way you most love doing it (because staying in and owning your lane is both extremely freeing and deeply in service of your Right Fit people)

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EXPAND isn’t a course. It’s not a group program. And it’s not 1:1 either.

It’s the comprehensive business training program for online business owners.

Here’s what’s included in your investment in this 6-month can’t-be-compared-’cos-there’s-nothing-like-it program:

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Comprehensive curriculum on each of the (6) elements of your Sustainable Success System

From audience identification, to more effective client delivery, to extraordinary and effective messaging, marketing, sales, and lead generation, EXPAND equips you to build the core foundations of each of these crucial aspects of your business. (A skillset that you’ll carry with you for the rest of your time in business!) Once you have your foundations of an element, you’re then supported to begin implementing as you go, with opportunities for reflection and integration as well as individual coach-sulting and refinement!

We’ve built EXPAND in such a way that you get to work through the curriculum at your own pace, with plenty of additions that sustain your intrinsic motivation and spark extrinsic motivation. It’s not quite gamified, but our clients report again and again that even if they’re the type of people who don’t finish courses, they LOVE their journey through the curriculum and stay motivated the whole way through the program to take their next step.

(The curriculum is also available as video, audio, edited and formatted transcripts, with optional captions and speed controls.)

3 Momentum-building Challenges

You don’t have to wait to start seeing the fruits of your work inside of EXPAND. Build momentum from Day 1 as you work through Challenge #1 - Get Your Next Client, and then continue the momentum as you move through the program with Challenge #2 - 30 Days of Content, and the graduation challenge where you’ll bring everything you’ve learnt together in Challenge #3 - Generate Ready-to-Buy Leads. 

Adult learners learn best through action and implementation, and the Challenges are just one way that we help you integrate what you’re learning and truly become the leader of your business. (Many of our clients even share that not only do they begin seeing a difference in themselves as the progress through the program, the people closest to them will even begin calling out how much they’ve changed and how much more assured of themselves they are in their business and in their life.)

Over 20 dedicated opportunities for 1:1 coaching

Sometimes you just want to know that you’re on the right track while also being guided to see things that you might be missing. That’s why we’ve purposefully designed EXPAND so that we can walk alongside you on this business-transforming journey. One of our favorite ways that we do this is through our Module Check-Ins: at the end of each module, you’re guided to reflect and integrate on what you just learnt (this helps with embodiment of your learnings so that you can implement in a way that’s aligned for YOU). Upon submission, Carly reviews your responses and then sends you a personalized coaching video celebrating your progress and ah-ha’s, providing more thoughts and answers to your questions and sticking points, and inviting you to expand even further with you-aligned implementation or adjustments.

Curious what these 20+ opportunities are exactly? They include:

  • 9 Module Check In videos
  • 7 Voxer Office Hours, where you’ll have access to Carly in a 1:1 chat from 9a-5p PT*
  • 30-minute 1:1 coaching session with Carly
  • 7 Monthly Focus + Q&A sessions (Zoom)*
  • In-depth Messaging and Marketing reviews, conducted by Carly within your individual Google Doc submissions

And that doesn’t even include support in our private Facebook community or any of the bonus supports available to you as part of your Graduation Gift!

Note that those with a * are classified as bonuses in your enrollment, and though we make every effort to reliably deliver them, we may occasionally need to cancel one throughout the year.

In-depth, 1:1 review of your messaging & marketing submissions

After reviewing quite literally thousands of pieces of marketing content over the years, I know a thing or two about what it takes for content to be truly extraordinary and effective. I’ve also reviewed over 100 individual business owners’ foundational messaging, and have mastered the craft of transparent and magnetic messaging. And soon, after completing the messaging and marketing modules in EXPAND and reviewing my in-depth feedback on your messaging and marketing content, you will too!

Our clients frequently share that these two reviews are one of the most powerful parts of their process as it homes in on exactly what they’re doing well and where they have opportunity to improve. Additionally, it puts Carly’s (caring and compassionate!) voice in their heads when they go to review their own messaging and marketing content in the future, so they can continue improving on their own for the rest of their time in business.

psst! Tune into this episode of our podcast to hear the 10 most common pieces of feedback I give to clients during marketing reviews!

At-your fingertips, whenever-you-need it support inside our caring and clarifying community

You’ll be able to ask Carly questions directly inside the WholeCo Facebook Group about anything inside of EXPAND. Expect an in-depth response (frequently written or video/screenshare!) that supports you in keeping things simple, making consistent progress, and creating your desired results.

Not only that, but you’ll be able to share wins, process through obstacles, and continually be celebrated and supported on your journey!

A dedicated WholeCo Team member for accountability (optional)

When we first decided to offer this—something that we had never seen done in the online business world before—we weren’t sure who would take us up on it. But surprise! It’s one of our clients favorite [optional] inclusions in EXPAND. Start your journey off with a 1:1 meeting with our whip smart and uber organized Programs Assistant.

She’ll map out your personalized schedule through the program—accounting for any vacations and leaving space for unforeseen life events!—after which you’ll receive 1:1 loving accountability each month so that you can continue to make progress, adjust your schedule as needed, and make the most of your time in EXPAND!

30-minute 1:1 Coaching Session with Carly

Oh, did we forget to mention that? 😉 As part of your 6 month journey, you will receive a 30-minute 1:1 coaching session where you’ll get bespoke coach-sulting support on anything you desire to work through in your business.

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"When I joined EXPAND, I found it to be a warm, safe and creative space while also being very well structured.

It’s a group program but it still offers individual feedback that is in depth, and you never feel like a number. Carly goes above and beyond and I absolutely loved working with her.

This program is absolutely worth every cent. I think it’s even a bargain!"

Patricia Petralba,
Integrative Women’s Health M.D., Wellness and Life Coach
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Plus these juicy bonuses!

Voxer is a walkie talkie app, and each and every month, you’ll get access to a 1:1 chat with Carly between 9a-5p PT. On this day, you’re welcome to send as many questions about your business as desired, and we guarantee one response from Carly (though she often is able to go back and forth several times with you if necessary!). Our clients love Voxer Office Hours for talking through some of those more personal and/or nitty gritty questions or obstacles in their business—including the mindset and inner work pieces!—and often end these days feeling fired up and ready to continue their journey of Sustainable Success.

psst! Tune into this episode of our podcast to hear Carly answer some of the questions she received at one of our Voxer Office Hours.

Not only that, but as an added incentive to stay committed to your expansion, you’ll receive a special Graduation Gift when you complete EXPAND!

Yep! As part of your Graduation Gift, you’ll get another 30-minute 1:1 session with me, where we can work through anything you desire related to your business!

With EXPAND, you’re supported at each step of the journey to building your Sustainably Successful business that brings you as much joy as it does revenue!

We’ve designed each element of this program to support you in taking the actions you desire to take to create the results you desire to create. It’s a beautiful blend of personalized and systematized, and our clients find that they move through the program and continue building momentum toward their big, OMG-can-I-really-do-that dreams because of it. 

Now, we’d love to support YOU to do the same!

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“I was looking for support/coaching and a container throughout several months that would help me get my messaging streamlined and ready to be marketed, as well as learn about authentic sales. Throughout my experience in EXPAND, I was consistently impressed by the depth and quality of the training library.

It's clear just how much dedication, work, detail and care was put into creating this offering. It's also clear that Carly does what she possibly can to make her clients succeed by training with her. I loved the group coaching sessions and the personal element that added, as well as the accountability.

I also had several moments when I felt that there was a structure Carly works with, but she holds it lightly and with flexibility, depending on what she believes she can offer each client. It's the perfect combination of standardized group work and personal coaching. I’m now confident in sales calls, I know how to do market research properly and I am getting ever close to finding the language for my ideal clients, which previously had felt like a very challenging task.

Perhaps most importantly, I now have confidence and trust in my ability to create exactly the kind of business I want, while being able to work with some tried and true tools. The marketing, offer building, messaging and sales resources inside of EXPAND are some of the best and most approachable I've come across. If you choose one course/investment to make in this space, check out Carly's work.”

- Katharina Norden, Life&Leadership coach, activist, equity entrepreneur
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To thrive in EXPAND, we ask you to commit to a full-bodied investment.

TIME INVESTMENT

EXPAND has a way of simplifying your time expenditure by focusing you on your highest priority work.

Which means that while you can expect to invest about 3-4 hours per week on training materials, implementation (the bulk), and live coaching or other forms of support, you’ll actually very likely spend less time on all the things you’re currently doing to try to expand your success.

ENERGY INVESTMENT

Building a business takes energy on every level. And yet most businesses are filled with energy leaks as well as poor boundaries, either with themselves, their clients, the people in their personal lives, or some combination of the above.

Through our process of realigning your business with your priorities, we’ll plug those leaks and shore up those boundaries. You’ll walk away from this program with a business that feeds your energy way more than it drains it.

MONEY INVESTMENT

Your financial investment in EXPAND is only one facet, and truthfully, we don’t want your money if you’re not also willing to invest your time and energy into creating more time, energy, and money.

With that said, the financial investment in this 6 month program is 6 monthly installments of $683.

Alternatively, you can choose to pay in full for only $4,000. Amounts are USD.

I know by the fact that you’re here, reading all the way down here on the sales page as well as being part of the WholeCo community, you’re someone who takes your investments seriously. You also very likely have had experiences in the past where you invested in a program expecting one thing, but ultimately received another. 

While we fully expect that that won’t be your experience in EXPAND—our clients are consistently blown away by how far we exceed their expectations—we’re glad to put our money where our mouth is.

That's why we created the Empowered to EXPAND Guarantee.

Take 30 days to work through EXPAND (especially the Get Your Next Client Challenge!). If you move through the process and implement and you decide that EXPAND is not what you need to build a business that brings you as much joy as it does revenue, then get your money back.

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“I started my business 6 months prior to working with Carly and was looking to create consistent 5 figure months. The WholeCo methodology and Sustainable Success really resonated with me and Big-hearted Entrepreneurs represented the most safe and holistic community. Working with Carly was phenomenal.

She helped me create some solid foundations for my business and achieve a 5x ROI on my investment in the program, double my earnings from the year before, and have three $10k sales months.

Now I have the ability to build a business that aligns with my life, as well as a better understanding of what foundations need to be in place to grow a sustainable business. If you’re thinking about working with Carly, do it. At the very least, you will leave centered in who you are, what you want from your business and how you want to do it along with the financial success that comes with doing the work.”

- Celeste Lawson, Relocation Strategist
Celeste Lawson

“The Get Your Next Client Challenge got me into action, and got me to engage more directly with potential clients which I was always afraid to do.

And I got 5 new beta clients because of it!” 

- Amy Joy

“I realised I don't have to overcomplicate things by avoiding what I truly want.

There are deep reasons why I've done this in the past and I'm outgrowing them now. When I help myself, I can help others better even without trying. I feel relief and excitement.”

- Catherine

"I’ve only finished the Position Your Offers as an Obvious-Yes portion of EXPAND, but already it’s exciting and freeing

to be able to put down in words what I do that makes sense to me and will also resonate with the reader. Thanks Carly!”

- Pam Bowman

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hey!

I'm Carly Jo Bell.

(Though you can just call me Carly.)

If you’re anything like I was, you’ve very likely gotten to where you are in business by asking questions like what can I get paid for and what should I do to get more clients?

But somewhere along the way, you’ve realized that while this approach to business-building might work to an extent at bringing you more clients and/or cash, if you want to build this business for the long haul: you have to allow yourself to do the work you most love doing, in the way you most love doing it, with the people you most love working with.

I started my business in 2018 as a social media manager who eventually pivoted to brand strategy and then I pivoted once more to business coaching. I’ve since worked with over 100 individual clients as a business coach and over 4,500 people have joined my courses.

Along that journey, I also started and ran a product based business with my dad that made $180k in its first year. It’s been a winding road to get here, but the through line in all of it has been my endless quest to truly love my work, to feel intrinsically inspired to keep showing up, and to facilitate massive transformation in both my clients and the industry as a whole.

My dream is to have an ever-expanding lived experience of Sustainable Success. And this, at the end of the day, is I think the biggest and “best” goal we can have for our businesses. Yes, let’s make a lot of money. Yes, let’s have the time and energy to show up and live generously. Yes, let’s do and be all the things we desire to do and be. But ultimately: let’s just really genuinely love our lives. Because from that there is a natural outpouring of everything else.

Whatever your dream is, you’re not going to create it by continuing to look outside of you for someone else’s “tried and true” way to build success (I know you’re already becoming even more aware of this). You’re going to create it by looking external for ideas and internal for answers while building the foundations for long-lasting, Sustainable Success (the type that you can begin experiencing right now).

This is what I’ll support you to do inside of EXPAND, the program that is responsible for dozens of online entrepreneurs taking a radically different, way more human and longevity-focused approach to building their businesses. Will you be the next one to join us?

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It’s really important to us that we bring Right Fit people into EXPAND, because when Right Fit clients join right-for-them work, that’s when we can reliably facilitate the results we promise! At the same time, we always remind my clients that there is no such thing as a “perfect fit” client, and that Right Fit exists on a spectrum.

With that in mind, we’re going to share some characteristics of our Right Fit client so that you can make an informed decision about whether this is the right program for you. As you read through them below, we invite you to look for 70-80% “fit” in yourself, rather than trying to meet 100% of these characteristics.

Because of some unfortunate societal programming, it’s so easy for many of us to count ourselves out if we feel that we aren’t a “perfect” fit for something. But again: there is no such thing as a perfect fit. If you have questions or want to ensure that you’re not the “exception” who “needs to be a perfect fit,” we’d love to talk individually about your present experience and make a more personal recommendation. Please reach out to our team using the chat box in the bottom right corner of your screen.

You’re well-positioned to succeed in EXPAND if…

  • You already have a business that you have been bringing clients into, and you very likely want more clients.

  • You also already have at least one core/”signature” offer that you desire to be making sales of more regularly.

  • You are an online service provider, coach, healer, guide, or other practitioner. Typically, our best-positioned to succeed clients aren’t purely course-creators, though many of our clients have or intend to have courses or other digital products as part of their offer suite. (psst! Yes, sex coaches, microdosing guides, shadow workers, energy healers, witches, and all the historically taboo and/or woo professions are welcome here, too!)

  • You are interested in long-lasting, sustainable success in your business. You’ve already decided that while yes, of course, you do want to make more money in your business, you’re also done sacrificing yourself at the altar of “more.” You’re now ready to build a business that brings you as much JOY as it does revenue, in consistently compounding amounts of each.

  • You understand that inner work is just as crucial as external strategic work, and you already have personal growth and/or inner work practices that you utilize throughout your journey.

  • You already have some form of an audience. Of course, it doesn’t have to be big by any definition of that word! In fact, my first 6-figure year happened with an audience of less than 400 people and my first multi-6-figure year happened with an audience of less than 600 people.

  • You’re ready to prioritize strengthening your messaging, marketing, client delivery, lead generation, and sales. You know that if you want your business to be successful, in any long-lasting sort of way, you need to not only have messaging, marketing, client delivery, lead generation, and sales processes that work—you need to have the business-building acumen to design and implement each of these things yourself. That way you’re not relying on external contractors or even employees and their expertise in order to accomplish your goals, but instead, you’re only bringing external support in when it’s truly aligned for you to hand that element of your business off to someone else.

  • On that note, you deeply desire to build your business, your way. You’ve likely already tried a lot of the 1-2-3 step strategies, which may have worked to a degree. But you’re already realizing that those strategies can only take you so far, and you are ready to develop the business-building acumen and deeply embodied self-trust to become the leader of your business.

  • You believe Black, Brown, and Indigenous Lives Matter, that love is love, and that women's rights are human rights (and trans women are women). You can read our full What We Believe statement here.

If you are a primarily product-based business owner or if your primary audience is large corporate entities, then EXPAND is not for you. 

Remember: you do not need to meet 100% of those characteristics in order to thrive inside of EXPAND. If you can check off at least (6) of them, then it’s very likely that you’ll do well inside of and with the support of EXPAND.

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Throughout my time in EXPAND I felt loved, cared for, and seen. I finally landed on the work I’m meant to be doing with your help.

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“I couldn’t figure out what in the world I was meant to be doing or how I was meant to be doing it, or how I could make money doing it — I had all the pieces of the things, but couldn’t commit to any one thing.

I knew I had the capacity to make money as an entrepreneur, and so I decided to work with you. Your story and content resonated with me so deeply, and you gave away so much value for free that I could only imagine how magic it would be to work with you.

Throughout my time in EXPAND I felt loved, cared for, and seen. I finally landed on the work I’m meant to be doing with your help. And, I even know how to verbalize what I do using a Quick Pitch — this is something I will use for the rest of my life! Beyond that, I truly internalized what it means to look external for ideas but internal for answers, and I learned to listen to my internal compass.

Carly is both an absolute wealth of knowledge and an absolute wealth of love. Her ability to truly see you, coach you, and guide you are unmatched.”

- Rebecca Anthony, Creative Strategist

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You might be wondering…

EXPAND has a way of simplifying your time expenditure by focusing you on your highest priority work. Which means that while you can expect to invest about 3-4 hours per week on training materials, implementation (the bulk), and live coaching or other forms of support, you’ll actually very likely spend less time on all the things you’re currently doing to try to expand your success and see the results you desire. 

Additionally, it’s a 6 month program but building each of the foundations of your Sustainable Success System tends to take EXPANDers about 5 months of consistent work total (and they’re seeing consistently compounding results the whole way through). We’ve chosen the timeframe of access to EXPAND intentionally so that you have space for life to happen throughout the  journey, and can still complete the requirements to receive lifetime of the course access to the program materials in addition to your entire Graduation Gift.

“This module [4 Foundational Content Types] has been massively important. 

The most important thing I've learned here is the power of having a strategy + a framework to guide content creation. It makes things seem so much less overwhelming!”

- Allegra C.

“I’m someone who really likes to have it all figured out before I start writing anything down.

However, your process of giving one instruction (do this), then the next instruction (now do this), etc. helps to break that get-it-perfect-before-I-start thinking.”

- Pam Bowman

"Determining who I want to work with helped me feel more in the ‘drivers seat'

and more control over who and how I can help instead of the ‘fishing-cast and see’ method of marketing that I had been doing before. Carly’s explanations really helped me see what was possible in a way that I’ve not heard this process done anywhere else.”

- Sharon Calderón

White Daisies - Right Crop@2x

Other programs charge extra for things that we include for all of our EXPANDers.

1:1 coaching? Check. Opportunity to receive lifetime access to the materials, templates, and trainings, plus any future updates? Check. Over 20 dedicated opportunities for live or asynchronous 1:1 support, not even including ongoing support inside our WholeCo community? Check!

Here’s a reminder of all that’s available to you when you join EXPAND:

  • Comprehensive curriculum on:
    • Audience identification (e.g. who is truly a Right Fit for your work?)
    • Offer suite development
    • Transparent and magnetic messaging
    • Extraordinary and effective marketing
    • Ethical and effective sales and lead generation
  • Three implementation challenges:
    • Get Your Next Client
    • 30 Days of Content
    • Generate Right Fit, Ready-to-Buy Leads
  • Live and/or asynchronous support:
    • 1:1 Coaching session with Carly
    • Monthly Voxer Office Hours (access a 1:1 chat with Carly for the entire day)
    • Monthly Focus + Business Coaching Sessions (Zoom)
    • Private Facebook Community
  • In-depth Messaging and Marketing reviews, conducted by Carly within your individual Google Doc submissions
  • Private client podcast, Mornings with Carly (access is for lifetime of the podcast)
  • Optional accountability with a member of Team WholeCo
  • Occasional bonus workshops, guest trainings, or other resources that we sometimes choose to add throughout or even after your journey

PLUS when you graduate the program, you’ll also receive our exclusive Graduation Gift

With this gift, you'll receive lifetime-of-the-program access to the EXPAND training library:

  • (4) additional months access to Voxer Office Hours as well as the Monthly Focus + Q&A Sessions
  • Another 1:1 Coaching session with Carly
  • The exclusive Next Steps Bundle, which includes:
    • Audience Growth course
    • Content Nurture Engine course
    • Sales Supports course
    • Advanced Lead Generation course — coming soon.
    • CEO Date training (to be repeated monthly)
    • Sustainable Success System audit (to be completed annually)

What I really love about working with Carly is it’s all holistic. With the coach I worked with before, it was all blank, naked strategy that just kept piling up work for me.

Magenta Flower - Right Crop@2x

"I have big dreams that cost a lot of money, and so I know I want to make millions. Before working with Carly, I had hired a social media coach who told me I needed to post 3x a day and 'bark' at my audience to get them to buy. Plus, I was creating content in two languages which meant that I had to make 6 pieces per day; that was exhausting. At the time, I was also using pain points in my marketing, and had followed the advice of another coach who told me to only sell one thing (which was crushing for me!).

Working with Carly gave me the permission to use a positive outcome to paint the picture, which felt like a fresh breeze, and to also start selling smaller things which felt easy to sell instead of putting so much pressure on Joy Academy. All of this changed my momentum and freed up my energy. I even allowed myself to do packages that weren't scalable but were fun for me, and from that I had a $10k cash month and then a ₣19k cash month, which helped me get into the 'leaned back' energy. Later, I tripled my price points and brought 12 new clients into Joy Academy. 

I think another piece of the puzzle that helped me was when I finally understood, not only in my head but in my heart, that selling is serving. Early in my business, a lot of it felt like that whole 'spaghetti at the wall' thing. It just felt like I was throwing everything at the wall. But now I know what I'm doing. I have the things in place. Everything is getting built exactly how it needs to be built. This is going to support me in the long run of my business.

What I really love about working with Carly is it’s all holistic. With the coach I worked with before, it was all blank, naked strategy that just kept piling up work for me. Now my business is like a network of connected things, and if you pull here, it moves everywhere. It’s beautiful. These foundations that we’re working on are magical, practical, crystal clear, and colorful. Now, I don't have to only sell one thing, I can be my creative self who has lots of ideas. There are a lot of coaches who are like, 'I can help you make your millions,' but Carly is real. I highly recommend EXPAND.”

- Ronja Sakata, Joy Coach

Ronja Sakata
Pink and Magenta Flowers - Left Crop@2x

The foundations of Sustainable Success don’t build themselves, but when they’re built—and done with intention, step-by-step, with self-trust as your North Star—there’s no stopping your ability to create a business that brings you as much joy as it does revenue.

Join me, my team, and other preparing-to-be industry leaders inside EXPAND today.