EXPAND
Develop the business-building acumen and deeply embodied self-trust required to
Build your business, your way.
(Because your way is the only way that your business can ever truly be Sustainably Successful.)
Whether you’ve been in business for two years or twenty, there comes a moment when you realize that what brought you here won’t take you where you desire to go.
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You’ve already tried all sorts of different strategies and done all sorts of tactics, most of which at least worked partially, though none fully equipped you to grow your business to the level or in the way that you hoped they would.
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You’ve found yourself in (very normal) periods of self-doubt or where your fears (of success, of failure, of making a mistake, etc.) got the best of you, and have sometimes struggled to stay consistent with the things you know you need to do to move your business forward.
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And no matter how many times you’ve tried to build your business the way the so-called “experts” say you need to, you’re still out here wondering how to make running and growing your business actually sustainable for you.
You don’t need another “tried and true” strategy (they never worked for you, anyhow). You need a roadmap that empowers you to design your own strategies. You need to...
Increase your physiological capacity for continued growth and expansion so that you can face the highs and lows of this entrepreneurial journey with confidence and groundedness, discovering that the (very normal) obstacles need not throw you off the path to your dreams.
…because THIS is how you create that compounding time, energy, and financial freedom that you went into business desiring to experience.
“I’m not just a coach. I’m someone who knows how to run a business.”
“I went into EXPAND because after 4 years in business, I finally believed wholeheartedly in the work I was doing. But because I had pushed myself to do work that I was pretty good at but didn’t feel like shouting from the rooftops about, I had built beliefs and habits that made it hard to show up and show off. I built so much muscle in EXPAND just experimenting with different things and being ok with the outcomes, never losing sight of the fact that I love what I do and that the more I build the muscle, the easier it will get. [Finishing EXPAND] feels like a really big turning point in my business, and I’m just so proud of myself for where I am compared to where I started with this program.
I loved [the format] of EXPAND. I don’t have the greatest history with self-led courses but the way it was organized made so much sense, I SO appreciated the transcripts, and the challenges really helped give it a sense of ‘let’s do this’ instead of just think about it. I loved seeing my progress throughout the course, that was really motivating. And the feedback that was given for the challenges - SO valuable!!!! Every time I got feedback, it was a really good mix of constructive, but also ‘you’re not a total bonehead.’ It was very reassuring, but you were clear to point out things where you saw opportunity. It made your feedback really trustworthy. Thank you also for being so thoughtful [in the module check-in video coaching] and helping us prepare ahead of time for resistance and helping me feel like I’m taking productive baby steps toward a new reality.
EXPAND feels like the biggest thing I’ve accomplished since I was in college. And it was all me. If you’re someone who’s got all the qualities and drive of an entrepreneur/small business owner but who hasn’t found the way to a sustainable business yet, I’d recommend EXPAND. There’s something that you probably missed at some point on your business journey. Something that you’re like, ‘Well if I would have had that knowledge or support, I would have been much further by now.’ Not only is the material in EXPAND illuminating, but it’s a very good mix of working things out on your own while feeling very supported and having feedback that you can trust.
I have evidence now that I can do things that some part of me has said is too hard or too confusing. I can move through hard things and I can figure things out that are confusing. I’m confident that I’m not just a coach, I’m someone who understands how to run a business. ”
- Michelle Crowder-Soellner, Coach
EXPAND takes you on a journey in which you’ll build each of the elements of your Sustainable Success System™.
With your Sustainable Success System as the foundation for everything else you’ll do in your business, you’ll soon find yourself with a business where you get paid (really freaking well) to do the work you most love doing, in the way you most love doing it, with the people you most love working with.
The journey through your Sustainable Success System starts with identifying your true Right Fit client (which goes well beyond traditional—and often unnecessary—“ideal client” work). Once you know who they are, you’re then able to build systems that naturally filter out misaligned or not-yet-ready prospects, while filtering in those who are an absolute dream to work with. Not only will you experience more joy and ease in your work as a result, but your clients will even more reliably achieve the results or transformation that you share about in your marketing.
PLUS, you'll:
- Use our favorite market research approach to get clear on who you want to work with, confirm that person exists in the word, and learn to speak from your ideal clients’ perspective using their language. (BTW — no market research calls are required for this method to work!)
- Release yourself from the burden of carrying 100% of the responsibility for your clients’ success by identifying the version of your ideal client who is best-positioned to succeed in your work. (HELLO fabulous testimonials, social proof, and case studies!)
- Learn who the Right Fit, ready-to-buy version of your ideal client is so that you never have to “convince” someone of the value of your work again.
- Step into your true niche that doesn’t require you to speak to one very particular (ahem, severely limiting) audience when the truth is that your work can support so many different types of humans. (Not to mention, curated variety is part of how we build fun into the DNA of your business!)
At every step, you’ll be guided to cycle through implementation, reflection, and refinement (repeat) so that you can create consistently compounding success (rather than waiting for some far-off “destination” to finally see the fruits of your commitment to the journey).
You’ll walk away from this 6-month program having established the business-building acumen and deeply embodied self-trust required to lead your business to and beyond the heights that you KNOW it can reach.
In fact, our clients are consistently amazed at how after even just a few months in this journey of Sustainable Success, they’re already able to look back and see marked differences in the business owner they were pre-EXPAND, and the business owner they are after joining. Years down the line, they find themselves still using what they’ve learnt in EXPAND as the foundation for their ongoing growth.
Because unlike strategies that have to change as your business grows...
Foundations are forever the same no matter what new milestones you reach. And it’s these foundations that provide stability amidst fluctuating markets, oft-changing algorithms, or even simply different priorities in your personal life.
“I thought I was working with Carly to learn how to get sales, but it was so much more than that. Right before meeting her I had a call with another coach who tried to pressure me into a 5k investment on the call. Then I did a free event with another coach who wanted me to work with her, but I didn’t really like her formulaic approach to getting results. I liked Carly because A.) I binged all of her free content and found it SO USEFUL, B.) She gave me space to ask questions through the sales call and after, and C.) Her messaging and talking to her aligned with my values of how I would want to do things in my business.
Working with Carly was intense in a good way, because as much as she provided amazing value with selling, positioning and content creation, I needed the most help with mindset. She was an invaluable asset in helping me get to where I needed to be in order to get the results I desire. I did get my first 10k month, as well as learnt how to create foundations and stability/sustainability in my business. And now I know how to build a sustainable business model that I can take with me no matter which direction I go in.
There were so many internal results, too. I learned that I had a lot of insecurities around showing up in my true self and that I had actually lost myself trying to ‘grasp’ for results. I learned how to balance trust/strategy in order to build up the RIGHT momentum for me. I learned to establish boundaries both with myself and with my clients and I learnt how a lack of boundaries affects me. Work with Carly. Depending on where you are in business, she will help determine the right fit starting point for you. And you can trust her on that.
- Hannah Pillow, Podcast Production Agency Owner
With your Sustainable Success System™ in place, you’ll go from draining your resources on things that aren’t moving you toward your goals to
Having a business that feeds your energy and fuels your thriving.
"When I joined EXPAND, I found it to be a warm, safe and creative space while also being very well structured.
It’s a group program but it still offers individual feedback that is in depth, and you never feel like a number. Carly goes above and beyond and I absolutely loved working with her.
This program is absolutely worth every cent. I think it’s even a bargain!"
Patricia Petralba,
Integrative Women’s Health M.D., Wellness and Life Coach
Plus these juicy bonuses!
Voxer is a walkie talkie app, and each and every month, you’ll get access to a 1:1 chat with Carly between 9a-5p PT. On this day, you’re welcome to send as many questions about your business as desired, and we guarantee one response from Carly (though she often is able to go back and forth several times with you if necessary!). Our clients love Voxer Office Hours for talking through some of those more personal and/or nitty gritty questions or obstacles in their business—including the mindset and inner work pieces!—and often end these days feeling fired up and ready to continue their journey of Sustainable Success.
Not only that, but as an added incentive to stay committed to your expansion, you’ll receive a special Graduation Gift when you complete EXPAND!
Yep! As part of your Graduation Gift, you’ll get another 30-minute 1:1 session with me, where we can work through anything you desire related to your business!
With EXPAND, you’re supported at each step of the journey to building your Sustainably Successful business that brings you as much joy as it does revenue!
We’ve designed each element of this program to support you in taking the actions you desire to take to create the results you desire to create. It’s a beautiful blend of personalized and systematized, and our clients find that they move through the program and continue building momentum toward their big, OMG-can-I-really-do-that dreams because of it.
Now, we’d love to support YOU to do the same!
“I was looking for support/coaching and a container throughout several months that would help me get my messaging streamlined and ready to be marketed, as well as learn about authentic sales. Throughout my experience in EXPAND, I was consistently impressed by the depth and quality of the training library.
It's clear just how much dedication, work, detail and care was put into creating this offering. It's also clear that Carly does what she possibly can to make her clients succeed by training with her. I loved the group coaching sessions and the personal element that added, as well as the accountability.
I also had several moments when I felt that there was a structure Carly works with, but she holds it lightly and with flexibility, depending on what she believes she can offer each client. It's the perfect combination of standardized group work and personal coaching. I’m now confident in sales calls, I know how to do market research properly and I am getting ever close to finding the language for my ideal clients, which previously had felt like a very challenging task.
Perhaps most importantly, I now have confidence and trust in my ability to create exactly the kind of business I want, while being able to work with some tried and true tools. The marketing, offer building, messaging and sales resources inside of EXPAND are some of the best and most approachable I've come across. If you choose one course/investment to make in this space, check out Carly's work.”
- Katharina Norden, Life&Leadership coach, activist, equity entrepreneur
To thrive in EXPAND, we ask you to commit to a full-bodied investment.
TIME INVESTMENT
EXPAND has a way of simplifying your time expenditure by focusing you on your highest priority work.
Which means that while you can expect to invest about 3-4 hours per week on training materials, implementation (the bulk), and live coaching or other forms of support, you’ll actually very likely spend less time on all the things you’re currently doing to try to expand your success.
ENERGY INVESTMENT
Building a business takes energy on every level. And yet most businesses are filled with energy leaks as well as poor boundaries, either with themselves, their clients, the people in their personal lives, or some combination of the above.
Through our process of realigning your business with your priorities, we’ll plug those leaks and shore up those boundaries. You’ll walk away from this program with a business that feeds your energy way more than it drains it.
MONEY INVESTMENT
Your financial investment in EXPAND is only one facet, and truthfully, we don’t want your money if you’re not also willing to invest your time and energy into creating more time, energy, and money.
With that said, the financial investment in this 6 month program is 6 monthly installments of $683.
Alternatively, you can choose to pay in full for only $4,000. Amounts are USD.
“I started my business 6 months prior to working with Carly and was looking to create consistent 5 figure months. The WholeCo methodology and Sustainable Success really resonated with me and Big-hearted Entrepreneurs represented the most safe and holistic community. Working with Carly was phenomenal.
She helped me create some solid foundations for my business and achieve a 5x ROI on my investment in the program, double my earnings from the year before, and have three $10k sales months.
Now I have the ability to build a business that aligns with my life, as well as a better understanding of what foundations need to be in place to grow a sustainable business. If you’re thinking about working with Carly, do it. At the very least, you will leave centered in who you are, what you want from your business and how you want to do it along with the financial success that comes with doing the work.”
- Celeste Lawson, Relocation Strategist
hey!
I'm Carly Jo Bell.
(Though you can just call me Carly.)
If you’re anything like I was, you’ve very likely gotten to where you are in business by asking questions like what can I get paid for and what should I do to get more clients?
But somewhere along the way, you’ve realized that while this approach to business-building might work to an extent at bringing you more clients and/or cash, if you want to build this business for the long haul: you have to allow yourself to do the work you most love doing, in the way you most love doing it, with the people you most love working with.
I started my business in 2018 as a social media manager who eventually pivoted to brand strategy and then I pivoted once more to business coaching. I’ve since worked with over 100 individual clients as a business coach and over 4,500 people have joined my courses.
Along that journey, I also started and ran a product based business with my dad that made $180k in its first year. It’s been a winding road to get here, but the through line in all of it has been my endless quest to truly love my work, to feel intrinsically inspired to keep showing up, and to facilitate massive transformation in both my clients and the industry as a whole.
My dream is to have an ever-expanding lived experience of Sustainable Success. And this, at the end of the day, is I think the biggest and “best” goal we can have for our businesses. Yes, let’s make a lot of money. Yes, let’s have the time and energy to show up and live generously. Yes, let’s do and be all the things we desire to do and be. But ultimately: let’s just really genuinely love our lives. Because from that there is a natural outpouring of everything else.
Whatever your dream is, you’re not going to create it by continuing to look outside of you for someone else’s “tried and true” way to build success (I know you’re already becoming even more aware of this). You’re going to create it by looking external for ideas and internal for answers while building the foundations for long-lasting, Sustainable Success (the type that you can begin experiencing right now).
This is what I’ll support you to do inside of EXPAND, the program that is responsible for dozens of online entrepreneurs taking a radically different, way more human and longevity-focused approach to building their businesses. Will you be the next one to join us?
You’re well-positioned to succeed in EXPAND if…
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You already have a business that you have been bringing clients into, and you very likely want more clients.
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You also already have at least one core/”signature” offer that you desire to be making sales of more regularly.
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You are an online service provider, coach, healer, guide, or other practitioner. Typically, our best-positioned to succeed clients aren’t purely course-creators, though many of our clients have or intend to have courses or other digital products as part of their offer suite. (psst! Yes, sex coaches, microdosing guides, shadow workers, energy healers, witches, and all the historically taboo and/or woo professions are welcome here, too!)
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You are interested in long-lasting, sustainable success in your business. You’ve already decided that while yes, of course, you do want to make more money in your business, you’re also done sacrificing yourself at the altar of “more.” You’re now ready to build a business that brings you as much JOY as it does revenue, in consistently compounding amounts of each.
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You understand that inner work is just as crucial as external strategic work, and you already have personal growth and/or inner work practices that you utilize throughout your journey.
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You already have some form of an audience. Of course, it doesn’t have to be big by any definition of that word! In fact, my first 6-figure year happened with an audience of less than 400 people and my first multi-6-figure year happened with an audience of less than 600 people.
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You’re ready to prioritize strengthening your messaging, marketing, client delivery, lead generation, and sales. You know that if you want your business to be successful, in any long-lasting sort of way, you need to not only have messaging, marketing, client delivery, lead generation, and sales processes that work—you need to have the business-building acumen to design and implement each of these things yourself. That way you’re not relying on external contractors or even employees and their expertise in order to accomplish your goals, but instead, you’re only bringing external support in when it’s truly aligned for you to hand that element of your business off to someone else.
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On that note, you deeply desire to build your business, your way. You’ve likely already tried a lot of the 1-2-3 step strategies, which may have worked to a degree. But you’re already realizing that those strategies can only take you so far, and you are ready to develop the business-building acumen and deeply embodied self-trust to become the leader of your business.
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You believe Black, Brown, and Indigenous Lives Matter, that love is love, and that women's rights are human rights (and trans women are women). You can read our full What We Believe statement here.
If you are a primarily product-based business owner or if your primary audience is large corporate entities, then EXPAND is not for you.
Remember: you do not need to meet 100% of those characteristics in order to thrive inside of EXPAND. If you can check off at least (6) of them, then it’s very likely that you’ll do well inside of and with the support of EXPAND.
Throughout my time in EXPAND I felt loved, cared for, and seen. I finally landed on the work I’m meant to be doing with your help.
“I couldn’t figure out what in the world I was meant to be doing or how I was meant to be doing it, or how I could make money doing it — I had all the pieces of the things, but couldn’t commit to any one thing.
I knew I had the capacity to make money as an entrepreneur, and so I decided to work with you. Your story and content resonated with me so deeply, and you gave away so much value for free that I could only imagine how magic it would be to work with you.
Throughout my time in EXPAND I felt loved, cared for, and seen. I finally landed on the work I’m meant to be doing with your help. And, I even know how to verbalize what I do using a Quick Pitch — this is something I will use for the rest of my life! Beyond that, I truly internalized what it means to look external for ideas but internal for answers, and I learned to listen to my internal compass.
Carly is both an absolute wealth of knowledge and an absolute wealth of love. Her ability to truly see you, coach you, and guide you are unmatched.”
- Rebecca Anthony, Creative Strategist
Want to go more in depth? Check out these client case studies.
You might be wondering…
EXPAND has a way of simplifying your time expenditure by focusing you on your highest priority work. Which means that while you can expect to invest about 3-4 hours per week on training materials, implementation (the bulk), and live coaching or other forms of support, you’ll actually very likely spend less time on all the things you’re currently doing to try to expand your success and see the results you desire.
Additionally, it’s a 6 month program but building each of the foundations of your Sustainable Success System tends to take EXPANDers about 5 months of consistent work total (and they’re seeing consistently compounding results the whole way through). We’ve chosen the timeframe of access to EXPAND intentionally so that you have space for life to happen throughout the journey, and can still complete the requirements to receive lifetime of the course access to the program materials in addition to your entire Graduation Gift.
Other programs charge extra for things that we include for all of our EXPANDers.
1:1 coaching? Check. Opportunity to receive lifetime access to the materials, templates, and trainings, plus any future updates? Check. Over 20 dedicated opportunities for live or asynchronous 1:1 support, not even including ongoing support inside our WholeCo community? Check!
Here’s a reminder of all that’s available to you when you join EXPAND:
What I really love about working with Carly is it’s all holistic. With the coach I worked with before, it was all blank, naked strategy that just kept piling up work for me.
"I have big dreams that cost a lot of money, and so I know I want to make millions. Before working with Carly, I had hired a social media coach who told me I needed to post 3x a day and 'bark' at my audience to get them to buy. Plus, I was creating content in two languages which meant that I had to make 6 pieces per day; that was exhausting. At the time, I was also using pain points in my marketing, and had followed the advice of another coach who told me to only sell one thing (which was crushing for me!).
Working with Carly gave me the permission to use a positive outcome to paint the picture, which felt like a fresh breeze, and to also start selling smaller things which felt easy to sell instead of putting so much pressure on Joy Academy. All of this changed my momentum and freed up my energy. I even allowed myself to do packages that weren't scalable but were fun for me, and from that I had a $10k cash month and then a ₣19k cash month, which helped me get into the 'leaned back' energy. Later, I tripled my price points and brought 12 new clients into Joy Academy.
I think another piece of the puzzle that helped me was when I finally understood, not only in my head but in my heart, that selling is serving. Early in my business, a lot of it felt like that whole 'spaghetti at the wall' thing. It just felt like I was throwing everything at the wall. But now I know what I'm doing. I have the things in place. Everything is getting built exactly how it needs to be built. This is going to support me in the long run of my business.
What I really love about working with Carly is it’s all holistic. With the coach I worked with before, it was all blank, naked strategy that just kept piling up work for me. Now my business is like a network of connected things, and if you pull here, it moves everywhere. It’s beautiful. These foundations that we’re working on are magical, practical, crystal clear, and colorful. Now, I don't have to only sell one thing, I can be my creative self who has lots of ideas. There are a lot of coaches who are like, 'I can help you make your millions,' but Carly is real. I highly recommend EXPAND.”
- Ronja Sakata, Joy Coach
