Client Spotlight: Michelle Crowder-Soellner

Michelle is a coach for high-achieving humans who have realized that even though their life looks great on the outside, they also want to feel great on the inside.

After four years in business and “following many proven processes and it not working out” the way she wanted it to, Michelle joined our comprehensive business training program, EXPAND, because she wanted to get more coaching clients, and she felt like EXPAND “would make a great next step for [her] even though the investment was a leap of faith.” She was right, and throughout her time in EXPAND, we built each of the six elements of her Sustainable Success System, with a particular focus on Marketing, Lead Generation, and Sales.

Specifically, with the help of Carly, Team WholeCo, and the entire EXPAND program, Michelle:

• Refined her core offer so that it’s not only something she loves delivering, but something that is sustainable to deliver (even and especially with multiple clients on her roster).
• Discovered a clear answer to the question of, “WTF is messaging?” and now has a simple and endlessly reusable structure for crafting messaging that actually attracts Right Fit, ready-to-buy prospects.
• Strengthened her marketing muscle by posting (and pitching!) consistently, for the first time ever in her business, no longer feeling like an imposter every time she goes to market her offers.
• Built a custom-to-her lead generation strategy which didn’t immediately produce results in terms of clients, but because of the clarity she has on each of the elements of her Sustainable Success System, she can tell exactly why and is reworking it to be more effective next time.
• Embraced an even more ethical approach to sales and selling. In the past, Michelle often “felt like a failure” if she didn’t ‘close’ a sales call, even though she also never agreed with the ‘do anything to close the sale’ mentality. Now, she’s found so much more freedom with sales and selling by redefining ‘success’ on a sales call to be, inviting Right Fit prospects into right-for-them work, and she’s equipped to turn a prospect down if they’re not truly a Right Fit (and even more excited to invite them into her work if they are!).

Most importantly, Michelle now feels “capable of achieving all the external things because of all the self-trust and confidence and skills” she’s built. Or, said more simply, she feels “like that bitch, lol.” 

If she could go back and talk to herself at the beginning of her journey in EXPAND, she’d say: You’re going to be surprised at what you actually accomplish and create from this, and what you’re going to get out of it is something that you actually use across all areas of your life and not just your business.” 

READ THE FULL CASE STUDY HERE →

Here’s a deeper look at what Michelle has to say about EXPAND:

“I went into EXPAND because after 4 years in business, I finally believed wholeheartedly in the work I was doing. But because I had [previously] pushed myself to do work that I was pretty good at but didn’t feel like shouting from the rooftops about, I had built beliefs and habits that made it hard to show up and show off. I built so much muscle in EXPAND just experimenting with different things and being ok with the outcomes, never losing sight of the fact that I love what I do and that the more I build the muscle, the easier it will get. [Finishing EXPAND] feels like a really big turning point in my business, and I’m just so proud of myself for where I am compared to where I started with this program.

I loved [the format] of EXPAND. I don’t have the greatest history with self-led courses but the way it was organized made so much sense, I SO appreciated the transcripts, and the challenges really helped give it a sense of ‘let’s do this’ instead of just think about it. I loved seeing my progress throughout the course, that was really motivating. And the feedback that was given for the challenges – SO valuable!!!! Every time I got feedback, it was a really good mix of constructive, but also ‘you’re not a total bonehead.’ It was very reassuring, but you were clear to point out things where you saw opportunity. It made your feedback really trustworthy. Thank you also for being so thoughtful [in the module check-in video coaching] and helping us prepare ahead of time for resistance and helping me feel like I’m taking productive baby steps toward a new reality. 

EXPAND feels like the biggest thing I’ve accomplished since I was in college. And it was all me. If you’re someone who’s got all the qualities and drive of an entrepreneur/small business owner but who hasn’t found the way to a sustainable business yet, I’d recommend EXPAND. There’s something that you probably missed at some point on your business journey. Something that you’re like, ‘Well if I would have had that knowledge or support, I would have been much further by now.’ Not only is the material in EXPAND illuminating, but it’s a very good mix of working things out on your own while feeling very supported and having feedback that you can trust. 

I have evidence now that I can do things that some part of me has said is too hard or too confusing. I can move through hard things and I can figure things out. I’m confident that I’m not just a coach, I’m someone who understands how to run a business.”

Michelle Crowder-Soellner, Coach

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