Why I No Longer Promise Specific Money Results in my Marketing

If you have been on this journey with me here at WholeCo for the past few years, you know that literally everything used to revolve around money promises. If you look back at how I talked about EXPAND, how I talked about various other workshops or other smaller offers or anything really, how I even introduced myself at a networking event or in a training or whatever it was, everything revolved around money premises. And usually it was all some kind of form of, you know, create your first or next 10-K cash month or, you know, whatever things like that. Now, these days, if you’ve taken a look at how we’re doing anything, then you may see that actually, we are not using specific money results or specific money promises anymore in any of our messaging and any of our offers in any of our marketing, in the sales process, we have completely moved away from specific money results. And so I’m gonna kind of talk about why. But first and foremost, like, let’s just be real here. When I was planning for this episode, I started to ask myself, why did I even start doing the specific money premises? And I think it was multiple reasons, but really, it came down to two things. Number one, I saw it modeled everywhere. You know, everyone was talking about your first hun 100 K year or they were talking about my client made their 1st 50 K months after having a two K month, last month and whatever, you know, basically, it felt like anyone who was selling business coaching was selling it. And in many ways, there’s a lot of people still doing this, but it felt like, anyone who was selling business coaching was selling it based off of money premises. And so in a lot of ways I just was picking up on what they were putting down. And I’m like, oh, it’s working for them. It’s gonna work for you too. And here’s the thing. And this is really the second reason why I used the money results but also why I kind of kept with them for, I think it was a couple of years specifically that I was really focusing on that. And it’s because it worked, it works to use specific money results in your messaging in your marketing, in your sales and lead generation, it works. But it only works if your definition of something working is bringing new clients into your offers. If that is how we are defining success, I am bringing new clients into my office, then specific money results as kind of the main transformation or motivation for people to join your programs. If that is the definition of success, people are joining, then yeah, those specific money results work. But somewhere along the line and I, I actually know specifically when and why it happened. But somewhere along the line, I came to the realization of that’s not how I want to define success. And in fact, that’s not actually how I personally have ever defined success, but I didn’t realize that until I was basically hit across the face with it. Of wait a second, bringing clients into my work isn’t success, supporting those clients and creating reliable results is and so what has to happen in order for me to be able to support those clients in getting reliable results? Well, one of the things that needs to change is the way that I talk about my work and I can no longer talk about the specific money results as the transformation as the intended result. So why did I do it? Because that’s what I saw. But also because it worked until I realized that if I wanted to be able to see even more reliable results with clients, if I wanted to be able to stand even more confidently behind my work. And if I wanted to build a brand that is fully in integrity with my deeply held values, I had to stop making money promises the focus of my work. Now what went into that decision? I told you before, I kind of know when it happened. So what went into the decision? Really, a lot of it comes down to my own healing journey. Really, when I look back from, I don’t know, January February 2022 through November ish 2022 I was really deeply in the thick of having to do some very deep healing work on some very old things. And of course, even since then, there’s been many months of kind of like picking up those final pieces and putting things back together. It’s been a whole process. But anyway, in this healing journey, a big realization that I came to for myself is that I don’t want to define my own success in terms of money. And so why am I defining success purely in terms of money for my clients? If that’s not something that I want to choose for myself for so long, I had just thought if I could just make this much money, this much money, this much money, of course, the goalpost always was changing. But if I could just make whatever amount of money, then I am going to be successful. But what happened is in January of 2022. Yep. There we go. Checking the facts. There, I had an 80 K salesman and then 2022 ended up being a multi six figure year all through that process. I was like, this, isn’t it? You know, I had the 80 K sales a month and I’m like, this isn’t success or if this is success, then thats lame. And so I had to start searching for what actually is success. Some pieces that really helped me to solidify this even more are one. I took a coaching certification in 2022 when that went into 2023 as well called Sacred Depths by Joanna Lindenbaum at the Applied Depth Institute would highly recommend if you are a coach or a practitioner. Honestly. Amazing, amazing, amazing. I am not a affiliate for that. I don’t even know if they do affiliates so just go check it out. I am, I just am a big fan of it. It has truly been so powerful for me, but also throughout 2022 and then early 2023 as well. I kind of started paying more attention to and working with and also working alongside somatic trauma specialist, Parijat Desphande and she through her work I started to see, oh, wow. Like I have to, if I want to be trauma informed or even trauma aware, I have to actually shift a lot of things about how I’m talking about how I’m marketing, about how I’m selling. Like there has to be some shifts happening. I really like some some nuanced shifts but shifts nonetheless. And so through the combination of these three things, really my own healing journey and then supported by sacred depths and also by Parijat Deshpande. I realized that I had to change the way that I was talking about my work.

And so in this episode, I just want to share a few of the specific reasons why we are no longer using specific money results in our messaging marketing, lead generation sales. And also just my invitation to you as you listen to this is to just think for yourself, is there some sort of shift that you need to make to how you’re talking about things to how you’re doing things to how you’re positioning results or transformations, to actually be able to one see even more reliable client results, but to be able to stand even more confidently behind your work. Because you know that how you’re talking about your work is in integrity with your health values as well. And know that if there are shifts that you realize that you need to make that there is no judgment, there is no judgment coming from me because as I have just shared with you, this is literally like these specific money results are what I built my business on for two years, two or so years. Again, I need to, I need to go back and think about that, but I’m literally right there with you. So there’s no judgment and instead, it’s just about having some curiosity, having some compassion for ourselves and just evolving our awareness because that’s all we can do, right? So honestly, biggest reason why I realized that I no longer wanted to be using the specific money results as the transformation of my work is because I literally cannot guarantee specific results. I mean, I wish I could, right? But I literally cannot guarantee specific results. What I can do is guarantee what I’m going to do. So for example, in our messaging for expand, we say that expand is our comprehensive business training program that equips you to sustainably call in a steady stream of clients and stabilize your cash flow while providing you with the foundations to build a business that brings you as much joy as it does revenue. Now, when I had a conversation kind of about this on Facebook actually, recently and I shared that that was what we had shifted our messaging to understandably a couple people were like, well, hang on. I have some questions about that. So first and foremost, you say that it will equip you to sustainably call in a steady stream of clients and basically like, doesn’t that just mean more money? So aren’t you just dancing around the issue? And I love that someone asked this question because I’m like, yes, a science group of clients does actually create more money. But what we are doing here is that we are putting money in its rightful place as a by-product of the result. We’re saying a steady stream of clients and we also say stabilize cash flow, which is different than promising more money as well. But yes, steady stream of clients, it is going to create more money, but more money is the by product. It is not the goal. Whereas if I was to say, you know, create your first or next 10-K cash month, we are now saying that the goal, the thing that you will accomplish with my support is 10-K cash month. And I know that this might sound super nuanced to some of you like, well, why does that even matter Carly you’re basically saying the same thing. But here’s why it matters when you are putting ST stream of clients as the goal and putting money as the by-product of that goal. What it ends up doing is it attracts a person who has the physiological capacity to make that connection. We’re gonna talk about the physiology piece in just a little bit. But essentially what I’m saying here is that when someone can see study sort of clients, oh, that’s also going to help me create more cash. That person is typically in a physiology that supports them in actually being able to do what is required in order to create the studies for my clients and therefore the cash. Whereas if I am speaking to how I used to speak to things of like 10-K cash month, that is going to attract somebody who, especially with my audience who are business owners, especially for expand, who are making less than 100 K per year. Often we find that they’re averaging between 30 50 60 K per year, that person who is in that space where money is maybe coming in, but it’s not super abundant at this moment. If they were in the place of, I need to make more money, I need to make more money. I need to make more money. They are very likely not in their physiology that will support them in being able to create them more money because they’re not in the physiology to be able to support them, to create the study stream of clients. So I know I’ve gone super nuanced here. But are you seeing the shift there, study stream of clients and putting money as a by-product rather than as the goal puts money in its rightful place? Because I don’t think that money is really ever the goal unless you’re Jeff Bezos or something. I think that it’s like, usually for most humans, we all have some vision of what we actually are wanting to create here. And money is a byproduct’s a channel. It’s a support system. But money just for money’s sake is often not the goal or if it is, then maybe we’re just not a right fit for each other. Maybe my work isn’t right fit for you. But this shift is attracting the person who is in the right physiology to be able to see, study sort of clients is what I want because I want the impact, I want to support the people. I want to do the work that’s in my purpose. That their why for joining the program and they understand, yes, money is a by product of that, but the money is not the why. Another kind of question that came up as I shared in this previous conversation on Facebook, someone said, well, doesn’t it just let the business off the hook? They’re specifically focusing on the word equip. And again, I’m so grateful that they asked this question because in again, how we talk about expand comprehensive business training program that equips you to sustainably call in a steady stream of clients stabilize your cash flow while providing you with the foundations to build a business that brings you as much joy as it does. Revenue equip. They’re like, well, hang on that just lets the business off the hook. Now, you’re just saying you’re going to equip me now, there’s no responsibility and in some ways it’s true in some ways using the word equip does let me off the hook. But and this is where as consumers, we get to be discerning my motivation for using the word equip is not to be let off the hook is not that I don’t have to provide anything because, oh, I just thought I was going to equip you. I didn’t actually, you know, say you were going to do anything with it. That’s not my motivation. And when you look at like the expand sales page, I really hope that you can see that that is not the motivation at all because what we include and expand everything about it is like incentivizing you and supporting you to actually utilize all of the resources that are available to you. So again, does it let us off the hook a little bit by using the word equip? Absolutely. But why is it letting us off the hook? Not because I’m over here being like, whoa I never have to actually be responsible for anything. But because I recognize that that is literally all that I can do if you’ve taken an expand or even in many of my other programs, I often talk about how our role as a business owner is not to make our clients succeed. It’s to create the conditions within which our clients can succeed. Because the only person who can make anyone succeed is themselves. Think about any situation in the past where you have succeeded with anything people might have helped you, people might have supported you. People might have equipped you. But ultimately, you were the one who did the thing that made the success happen. And so I cannot make anyone succeed. So I’m not going to promise that I’m going to make you succeed. But what I am going to promise is true. I’m going to equip you and when you are a discerning customer and you take a look at what all is included in the program and how we’ve structured it and how I show up in it and all of these different pieces you see, oh, the motivation isn’t here to just like get Carly off the hook and have no responsibility whatsoever for what they’re delivering. The motivation here is to be honest about what I can do and that is to equip and that automatically right from the beginning of any relationship with a client tells them that I am here to support. I am here to quit, but I am not here to make it happen. And so it contributes to the conditions within which clients can succeed by supporting them to know. Oh, I have to take responsibility here and what I love about this as well, which kind of goes into our next point. So I’ll get there in a moment. What I love about this is that the person who is a right fit for expand, the person who is best positioned to succeed, person who is purchase ready, the person who is physiologically ready to transform that person is going to love the transparency of this. And even if they aren’t consciously thinking of it, they are going to understand and be drawn in by the reality of I am here to equip and support you. I am not here to make it happen because I know that only you can do that. Whereas the person who wants me to take responsibility for their success and wants me to make sure that they succeed. That person is not a right fit for expand. But also, even again, if they don’t see it consciously subconsciously or unconsciously, they’re going to see that word equip and be like uh I don’t know about that. I’d probably rather go work with someone who was promising me a 10-K cash or whatever it is. One kind of side note here. Actually, I have two side notes here before I move into the next point. And that is that if someone is guaranteeing results, then I have questions and I had questions about people guaranteeing results even before I made this shift in our own messaging. But I just have questions about it because how can you really honestly guarantee results? You can do it by basically massively overextending yourself to make something happen? You can do it by unethical or even illegal means. But you really can’t just in the nature of results and transformation and all of that, you really can’t guarantee results. Maybe if you can and you’re listening to this and you’re like, well, Carly, I truly can guarantee results. Then please come tell me about it in the big heart of entrepreneurs, Facebook group because I would love to know if there’s actually a way to do this. I just haven’t seen one, but when I see people guaranteeing results, it just makes me question what they’re actually going to do to make the result happen. What corners are they going to cut? What strings are they gonna pull? That maybe is just like slightly on the line. And I probably don’t actually want someone pulling that string in the first place. How can someone actually guarantee results? I’ve heard a story of a business owner who was offering this program and it was like, I guarantee that you will get 10 clients and I’ll work with you until you get 10 clients. And when I actually talked to someone who worked with that business owner, how that business owner wanted their client to get clients was a little sketchy to be frank. There was some email scraping involved. There was some kind of shady or at least slimy practices like saying that the price point of your work is 10 times higher than it actually is. And then when someone gets on a discovery call telling them if you say yes, right now, then you can get this huge discount. But actually the discounted price is the real price. Like there was just some interesting things happening. Things that I don’t agree with things that I don’t think are right to be doing. But it makes sense, not not letting this business owner off the hook, but it does also make sense why those were the tactics that they resorted to because when you’re guaranteeing results, like I’m gonna tell you 10 clients, I’m going to work with you. There’s now a pressure on you to like get the result as fast as you can because at some point, it’s no longer gonna be sustainable. It’s like, I don’t know, for some of my clients, they might get 10 clients in one month, but for others of my clients, it might take them six months. So if I’m charging a price point, that’s only a one month thing or a six month thing. How do I actually know what capacity I have for taking clients on like there’s a lot of pressure on me as a business owner then to make the results happen fast. And so of course, there’s going to be shortcuts taken to get those results. Of course, there’s gonna be some like on the edge kind of tactics done to get results because I don’t really think. And again, if I’m wrong here, please tell me if you are like Carly, I see a way to do this. Please come into the Facebook group, the big hearted entrepreneurs, Facebook group and tell me, but if I’m gonna guarantee results, I don’t actually think it’s sustainable, let alone I’m kind of questioning what do you mean? Like, how, how are we actually going to guarantee results? And then my other little side note here on this one is that business coaches have a lot of pressure to be able to guarantee results. And I think probably this is true of other like business to business kind of people, maybe like social media managers or even ads managers or whatever it is, you know, copywriters. I think there’s kind of a pressure for us business owners and a lot of ways to be able to guarantee results. But I think specifically with business coaches, there’s a lot of pressure on it. And when I kind of just think about this myself, like why is there so much pressure on business coaches to be able to guarantee results? I think it’s for two reasons. One business coaches have historically priced their services aspirationally, but also to business coaches, I think have just kind of created some interesting reputation in the online business world where basically it’s all just been about how do I make more money? How do I make more money? How do I make more money and like client delivery kind of get short changed there? So it’s a both end here and just to clarify what I mean, when I say that business coaches price aspirationally, how I would explain that is basically, it’s like setting a price point based off of something that their clients will be able to afford in the future once they’ve gotten the result rather than setting the price point off of what they could afford right now. So for example, if I was to say I’m gonna help you have a million dollar business and so I’m gonna charge you $500,000 then if I’m working with a client who is only making 100,000 right now, charging $500,000 is aspirational, it’s like, yeah, if you were to make a million dollars and be able to make a million every single year after that, then maybe $500,000 would be worth it. But that is aspirational because I can’t guarantee that you’re gonna get there and also you’re only making 100,000 right now, you know, do you see what I mean by the aspirational pricing. That’s a whole other conversation. We could talk about that more in a little bit. The second reason why I have stopped using specific money results in my marketing, in my messaging in my sales and my legion is because specific money results are really just specific results in general, typically attract the wrong person for the programs that are actually set up to help you get the bigger money results. Let me tell you what I mean about this. Ok? If you’ve taken any of my programs, if you’ve done the Sustainable Success starter kit, and you see that ideal customer training, that’s kind of a bonus in there. You’ve probably heard me talk about how there are four types of clients and only two of them are purchase ready. We’re not gonna go into all four, but I’ll tell you about the two that are purchased ready. We have a solution oriented client and we have a transformation ready client, a solution oriented client is looking for a single solution to what they perceive as being a single problem. A transformation ready client is looking for a full holistic solution because they recognize that all of the surface level problems that they’re experiencing are manifestations of a deeper core problem and they may or may not know fully what the deeper core problem is, but they at least recognize that there’s a connection. And so they are looking for that holistic solution. Now, if you’ve heard me talk about audience offer, messaging alignment, a om alignment, then you know that we have two types of purchase ready clients. We have two types of offers that go with the two types of purchase ready clients. And then we have messaging two types of messaging that align with the type of client and therefore also the type of offer. So solution oriented client who is looking for a single solution to what they perceive as being a single problem is somebody who is going to be drawn in or attracted by messaging that is tangible specific and clear. Whereas a transformation ready client who is ready for that much fuller package and program and experience and process because they understand that it’s not just one thing anymore. It’s actually a lot of little things all connected to a couple of big deep things they wanna work on that, that transformation ready client is attracted to broad and holistic messaging. And let’s think about this specific money results using that as the transformation are using that as the result or the goal of your work that is naturally going to attract a solution oriented client because the solution oriented client is attracted by tangible specific and clear sometimes time bound messaging. So if you’re over here saying I’m gonna help you make 100,090 days, you are talking directly to a solution oriented client or even if you’re like me, when I was saying I’m gonna help you have your first or next 10-K cash month in this six month program. I’m talking to a solution oriented client. But here’s the problem with this. A solution oriented client. Once a quick result, a solution oriented client thinks that they have one problem and thinks that they need help fixing that one problem. But as we all know that in order to create these big money results in any amount of time, but really, in order to create a business that is bringing in a large amount of cash, it’s usually almost always not a single problem. Usually in order to be able to build a sustainably successful business where as a by-product of that sustainable success, you are bringing in a bunch of cash that is actually best suited to a transformation ready client because a transformation ready client understands, you know, I don’t think I really have clarity on my right, that ideal client, I just keep attracting people who are telling me it’s too expensive. But also I see that my messaging probably needs to shift and you know, I’ve been doing these webinars to generate leads, but I don’t really like the way that I’m doing them. And I kind of think that they’re attracting people who aren’t really ready for my work. And also I really think that my marketing right now is speaking to people who I have to convince rather than two people who already are looking for the result or transformation of my work, a transformation ready client knows that all of their surface level problems, including in my case, as a business coach, including their lack of cash flow or low cash flow or feast and famine, they know that all of their problems are deeply interconnected and they wanna work on solving the real root problem so that they can fully transform, which will naturally also transform all of the surface problems as well. So when I say that specific money results or even specific results in general often attract the wrong client. It’s because specific tangible specific clear sometimes time bound messaging attracts a solution oriented client. But if you as a business owner know that what is required to like for a client to do in order to be able to see that ultimate transformation. If you know that actually, it’s a much more in depth process, it’s way more than just solving a single problem with a single solution. If you know that, then you don’t want to actually use this tangible specific clear and time bound messaging. You want to use broad and holistic messaging because that is what is going to attract the right fit person into your work. I’m currently in the middle of running a live round of marketing magnified, which is so much fun. But as we got into messaging the other day, one of our clients in the program, she kind of brought the point of I always thought that it was the other way around that the solution oriented client would have more broad and holistic messaging. But the transformation ready client would have much more tangible, specific and clear messaging. And I had never heard anyone say that. But as soon as she said it, I was like, oh my gosh, I see it because I think in this online business world, we’ve often been taught that tangibility or specificity is more valuable. And so naturally, we think oh, bigger offer, I must need to have much more tangible and specific messaging because and this is a whole conversation but offers for transformation ready clients tend to be much more like comprehensive, much bigger, much longer offers than offers for a solution rented client. And so it makes sense if we’ve kind of gotten caught up in this because we often think the higher priced something is the more I need to be able to prove its value with a tangible and specific clear sometimes time bound result. But again, even if that’s what we’re seeing other people doing, that’s not what attracts the right person for the right offer. If you’re creating a smaller offer specifically for a solution oriented client, helping them solve a single problem with a single solution, make that messaging tangible specific and clear because that’s gonna tr the right person into that offer. Also just as a note here, a common kind of sign and symptom of a solution oriented client being in a transformation ready client program. So if I was to say like, you know, one of our offers for a transformation ready client is expand. If we were to bring a solution oriented client to expand, what we’ll often see is that they want to skip ahead that they want to make the process go faster and they tend to care more about speed than about like the really quality, long lasting transformation. And there’s nothing wrong with them for that. It simply is that they’re just not in the right place to be a right fit for that offer. Now, when I kind of had a conversation about this with someone the other day, they were like, well, you know, I’ve been drawn in by specific messaging before to these much larger programs that very likely are set up by transformation ready clients. And I’ve been able to though make the jump. I’ve been the exception who was able to make it happen really fast. And I know for you myself, I have worked with other people in the past, like as a client myself where I’ve been that exception as well, where I’ve gotten the results. But I know that when I looked around other people in the program with me, I know that I was the exception. And so to that, what I’ll say is that there are actually people in the world who are ready to quote unquote, like make a jump, who are ready to have a very specific result, but they are a transformation ready client. It is possible. The thing is, is that there’s very few and far between people who are transformation ready and actually like going to be able to move very quickly into a specific result. It’s just not the norm. And so we don’t really want to base our messaging off of the exceptions. We want to base our messaging off of what we actually can reliably facilitate with clients. I think I could go on a whole tangent with that. But let’s come back into why we’re here. We’re here to talk about why did I stop using specific money results as like the premise or the transformation of my work. So the next reason is because I don’t actually believe that using specific money results in particular is trauma informed. Now, here’s my disclaimer. I do not pretend to be trauma informed. I call myself trauma aware because I really believe that in order to be trauma informed, you have to like have been really studying trauma and all of its kind of side effects and everything for a very long time in a really in depth way and completely ongoing. And I have really only if I’m being honest, been like looking at and studying and coming to understand trauma in the last 18 months. And I don’t think that that counts what I am saying is I call myself trauma aware. I also recognize that I have a lot to learn still about trauma. And if you want to educate me on something that I said here, that is not right. Please come into the big heart entrepreneurs face the group. Let’s have that conversation if you’re for it because I really do want to learn. But when I look at specific money results, especially when I look at my audience who is not typically already flush with cash. What ends up happening is that a specific money result becomes kind of this like carrot on a stick that a lot of people including a past version of me are going to just like want to desperately chase after because it’s like, oh my gosh, if I could just make whatever that amount of money is 100 K a year 10-K in a month, then I will be safe. Then all of these other problems are gonna go away, then whatever it is. And the energy that often comes as a result of using the specific money results is one of I need that to save me, which is often as I have learned from various different people, including Parijat Desh Fund Somatic trauma specialist who I mentioned earlier when I’ve learned about trauma, what I understand in my trauma awareness, not in trauma informed. Miss what I understand is that it kind of moves us into an activated physiology. And again, I’m not the expert here, we can talk more about like how you can learn more about what I mean by all of this and just a little bit. But being in an activated physiology means in a sense that we cannot like physiologically access anything beyond how do I survive? Now, if I got that wrong again, let me know. But being in that activated physiology which often presents us fight flight, freeze fun. Although we don’t even have to like know what those things are. We just need to understand. Are we activated or are we not activated when we are in that activated physiology? All we can think about is how can I be safe? How can someone save me or something, save me or how can I get out of this? And so using the specific money results as like this little carrot on the stick, oh, come work with me and you will get 100 K in 90 days or 100 your first six figure year or 1st 10 K months, whatever it is often speaks more to that person who is in the activated physiology than the person who is not in activated physiology. And the problem with this is that most business coaches, most service providers, most practitioners are at best trauma aware, very few of them are truly trauma informed, not only trauma informed but genuinely equipped to support you in moving out of the activated physiology. If I notice that my clients are in activation, I can help them soothe. But ultimately, that’s all I can do because first of all, my role isn’t to help them heal their trauma. My role is not to help them, you know, completely like move out of whatever activation they’re in. My role is to support them in their business. Understanding that things just as they do are naturally going to trigger us. Sometimes we might, we’re gonna naturally move into activation. I can help people soothe, but that’s the most I can do until I need to refer them out to someone else. So when we think about these specific money results, the reason I say that I don’t think they’re trauma informed is because they tend to attract that person who is like, maybe Carly will finally be the person who can save me and save my business and help me make so much money. But if someone’s coming to me wanting me to save them or save their business, I probably can’t help them because I am genuinely not equipped to help someone move out of that activation, move into non activation. And from that non activated physiology, be able to then take the steps to transform. I can help someone who is in non activated physiology as a baseline. Of course, we’re all gonna be triggered sometimes. That’s I understand that, but I can help someone who is as a baseline in non activated physiology to take the steps that are required to transform. If someone is not yet in that baseline state of non activation, I can’t help them yet. They need to go work with someone who can help them move through the activation and then they can work with me. But when I’m using that specific money language as a result, it’s just going to naturally attract people who are in that activation and who are looking for someone or something to save them. Kind of the fourth reason here of why I stopped using specific money results is because really, I guess this is just the thread through all of them through everything I’ve just said. But now I can stand behind my work with even more confidence because I know that what I’m promising is the exact thing that I am delivering. And I think oftentimes and this is again a whole different conversation. I know we’re opening a can of worms here together. But I think sometimes why people are experiencing really debilitating imposter syndrome, especially like within the realm of business is often because they are promising things usually unknowingly. So there’s no judgment here. Again, we’re approaching ourselves with curiosity and compassion. But usually, or often I might say the person who is feeling this really debilitating imposter syndrome or I don’t know if I actually can deliver on this. A lot of times I see that it’s potentially because they are using messaging that is slightly out of the scope of what they confidently can stand behind and say yes, what I am marketing. What I am selling here is exactly what I am delivering. If we go back to how I talk about expand, we say that it’s a comprehensive business training program which is a mouthful. I don’t know, maybe I need to get rid of that, that equips you to sustainably call in a steady stream of clients and stabilize your cash flow while providing you with the foundations to build a business that brings you as much joy as it does revenue. What am I promising there? I’m promising to equip you and I’m promising to provide you with the foundations. Again, someone might say that that’s me trying to find an easy way out again. Go take a look at the Expand sales page because I can assure you that you will see that that is the last thing we’re trying to do here. But I know that I can stand behind that promise. I know that what I have built and expand does equip you to sustainably call in a steady stream of clients and stabilize revenue. I know that I also know that you need to go do the work. You need to implement the things you need to actually like take action and not just learn but even within expand, we’re constantly like giving you opportunities to take action, giving you opportunities to implement, giving you reminders of, hey, not just about learning, it’s actually learning by doing. I know that I am equipping you to sustainably call in a center of clients and stabilize your cash flow. I also know that I am providing you with the foundations to build a business that brings you as much joy as it does revenue. I can now stand behind my work so much more confidently, like way more confidently. And it’s not that I wasn’t confident before, but now it’s like the exact words that I’m saying are the words that I know that I am delivering or rather delivering on. So when I really start to think about, and again, I, I guess this is the thread but why did I stop using specific money results in my marketing and my content in my sales and whatever? Because I knew that I wanted to be able to feel totally in integrity with what I’m saying because I know that I’m delivering on it. All right, I know I’ve given you a lot here to think about and like I said, I know I’ve opened up so many cans of worms. So if you’re like Carly, I have a lot to say about this. Come into the big hearted entrepreneurs, Facebook group. Let’s have a conversation seriously because as you can see, I’m still very much in process with this. Of course, we’ve already made and implemented a lot of shifts and changes, but I’m still learning. So if you have questions, if you have thoughts, if you have push back or challenges for me, like bring it to me, let’s have a conversation about it. And also if you’re listening to this and you’re like, wow, I want to bring that much intention and like honesty into how I’m talking about and marketing my work. Then I really invite you to check out integrity led expansion. This is a course that I actually co facilitated with Parijat Dean, our somatic trauma specialist that I’ve been mentioning so many times because truly, she has been integral in this journey. And that’s why I asked her to co facilitate integrity led expansion with me. But integrity expansion will help you to bring an introductory level of trauma awareness to your messaging marketing and sales. So you can work in integrity while facilitating even more reliable client transformations and results. You can check integrity led expansion out Athol co dot media forward slash integrity. The other place that you might wanna go take a look is at the Sustainable Success starter kit. I mentioned this earlier, but there is a bonus training in the starter kit that shows you the four foundations of a right fit client. And that can actually be really helpful for you to just start understanding who truly is best physician to succeed in my work, who truly is purchase ready, who truly is physiologically ready to transform and therefore who truly is ready to get or create or achieve the results or transformation of my work. You can check out the sustainable Success starter kit at HCO dot media forward slash starter. And above all, I honestly really hope that this episode is an example of how we can do things. We can like make mistakes. We can realize that we actually don’t want to be doing those things or that they were a mistake, we can own up to them and then we can change. You know, I look back at some of the previous ways that I talked about my work and I cringe a little bit. I even back in December of 2022 released a micro season of the old podcast selling chocolate. That was all about the 10-K month formula, I think. So. It was called or I can’t remember now what it was called. But anyway, it was something about 10-K months and even as I was releasing it, I didn’t actually market it because I was like, oh, I hate this, but I knew that the trainings themselves were really valuable. So I still released them, but the name of them, ah, it just, you know, got on my gears. So I look back and I’m like, yeah, I cringe a little bit at some things that I’ve done. And I also see that I had to move through those pieces in order to be able to land here. And so my invitation to you, as I’ve said, so many times now is to allow yourself to look very honestly at what you’re doing specifically with this episode, like how are you talking about your work and how are you talking about the transformation or the result of your work? But look at it with curiosity and compassion because you’re allowed to make a mistake, you’re allowed to change. You’re allowed to say, hey, guys, whoops, messed up on one. And now here’s how I’m shifting. I think sometimes we get so afraid of like doing it wrong or being canceled or whatever it is and all very valid fears. I’ve had to work through those myself. But honestly, one of the most like helpful things as I have worked through those fears is recognizing, oh, you know what if I just like, recognize that I made a mistake and then take action to rectify the mistake, then I really don’t have anything to fear because then it just shows that I’m human and I’m not a horrible human. I’m just literally a human and I made mistakes and I’ve grown and I’ve learned since then and I’m shifting things. So that’s my invitation to you again.

Thank you so much for listening and OK, fine. One more invitation to you. I would love, love, love. If you went into the Bighearted Entrepreneurs Facebook group and shared with me, what are you seeing that you might need to shift or change in the way that you talk about your work? I can’t wait to hear. Talk soon.