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If you knew that there were people in your audience who were READY TO BUY, what would you do?
Usually when I ask that question, I get a similar response: “I’d tell them how they can work with me.”
And yet so many big-hearted entrepreneurs still feel stressed about selling. They worry they might annoy their audience, or that they haven’t yet created “enough” value to have the “right” to sell—especially directly in their content!
If any of that feels familiar, I get it.
One, because so many of my clients come to me feeling the same way. But two, because I used to hate selling—yes, me, the person who now sells in almost every single piece of content I create. Back then, even just creating a call to action at the end of my content made me squirm! I had so many fears about it.
But here’s the thing: there are people in your audience who are looking for the exact thing that you offer. And if you want to SERVE them, you can’t really do that through free content alone; you have to sell to them. It’s as simple as that.
In this episode:
- I unpack the fears and limiting beliefs that many of us have about selling
- Help you shift your mindset around issuing invitations and making sales
- By the end of this episode, you’ll have understood that selling is part of serving as a big-hearted entrepreneur
Selling does not need to be sleazy. Let’s step out of our limited beliefs around selling and start giving the purchase-ready people in our audience exactly what they want and need. Let’s start selling.
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“It is not serving your ideal customer to never sell to them. Or to sell to them only occasionally, when you’ve given enough value to make up for it. It IS serving your ideal customer by selling to them. By actively, intentionally, boldly, publicly and above all CONSISTENTLY selling to them.”
— Carly Jo Bell, Selling Chocolate
LINKS:
- Get all the resources mentioned in Season 3 of Selling Chocolate here.
- Join Marketing, Magnified.
- Apply to work with me in EXPAND.
- Join the WholeCo Media Facebook Group for Big-hearted Entrepreneurs.
Episode Links:
hey!
I’m Carly Jo Bell.
(Though you can just call me Carly.)
Carly Jo Bell is a business strategist and mentor, and fonder of Whole Co media. Through her courses and programs, podcast, and one on one coaching, Carly helps pulled-in-every-direction entrepreneurs create a business that brings in as much joy as it does revenue — by cultivating deep self trust, and solid foundations as the first step.
For more from Carly, and to learn about her signature “looking external for inspiration, and internal for answers” approach, join the conversation by signing up for her weekly email series, Carly's Couch.
