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“Be consistent.”
A common piece of advice that we all hear as business owners is, ‘Be consistent,” with the expectation that ONE DAY, if you’re consistent enough, the sales will just come rolling in.
But is that really all it takes? Is there more to this puzzle? And is our struggle to “be consistent” REALLY about consistency, or is there something else?
Spoiler alert: your struggle to “be consistent” is actually NOT about consistency, it’s about something far more insidious—and it’s something I, myself, battled in recording this episode! In fact, I delayed recording this episode due to this fear, which, trust me, I realize how ironic that is considering this entire episode is about how to enjoy the process of marketing and not being attached to the results!
In this episode, I highlight exactly what is keeping you struggling with consistency and how to detach your self-worth from the instant gratification we crave from our marketing efforts!
“Mad scientists care more about the process of figuring things out than they care about getting a specific end result. Mad scientists are willing to make a mess and not be perfect, with the understanding that THAT is the only way you eventually create magic. They are committed to the journey and committed to having fun along the journey. And they know that nothing is ‘on the line’ if they accidentally mess a piece of the process up because they trust themselves to keep iterating and adapting and learning. They know they’re going to be okay if experiment number 314 doesn’t pan out.”
— Carly Jo Bell, Selling Chocolate
LINKS:
- Get all the resources mentioned in Season 1 of Selling Chocolate here.
- Apply to work with me in EXPAND.
- Join Marketing, Magnified.
- Join the WholeCo Media Facebook Group for Big-hearted Entrepreneurs.
Episode Links:
hey!
I’m Carly Jo Bell.
(Though you can just call me Carly.)
Carly Jo Bell is a business strategist and mentor, and fonder of Whole Co media. Through her courses and programs, podcast, and one on one coaching, Carly helps pulled-in-every-direction entrepreneurs create a business that brings in as much joy as it does revenue — by cultivating deep self trust, and solid foundations as the first step.
For more from Carly, and to learn about her signature “looking external for inspiration, and internal for answers” approach, join the conversation by signing up for her weekly email series, Carly's Couch.
