What if marketing didn’t have to take so much time?

I have a lot of feelings about the constant complaint that marketing takes “too much time” (I actually talk about those feelings in this and this episode of Selling Chocolate), but also, I get it.

Marketing does take a lot of time.

And especially if you are struggling to consistently convert from your content—for many of you, the only consistent thing happening right now might even be that you’re “consistently hearing crickets”—well, all that time you’re investing in creating marketing content starts to feel like a pretty awful investment.

It might even feel like a waste.

 

Which means every time you go to create content, it feels harder. And harder. And harder. And harder.

And pretty soon: you end up joining a program like Marketing, Magnified as a bit of a last ditch effort to “figure this out” because you’re feeling so disheartened by the dismal results you, ahem, consistently get (or don’t get) from your marketing. And if you’re lucky, or if you signed up for Marketing, Magnified, it does actually work—but more on that later.

 

If that’s you, I get you. Honestly. Even though I teach this stuff, I literally teach it because of how much I get you and have been in your shoes.

As they say, we create what we need, and boy oh boy did I need to figure out how to get off of the content creation hamster wheel and start converting consistently from my content.

 

And so my friend, today I want to share one of my top secret weapons in the world of conversion content creation.

It’s my process for mapping out & creating a month’s worth of content in 90 minutes.

Before we dig in, let me get straight with you about a few things:

1. Through this process and in these 90 minutes, you will have outlined all of your content for the entire month. This process of outlining takes about 20 minutes when you’ve practiced it a few times.
2. The rest of that 90 minutes will be spent creating about a weeks’ worth (typically 4-6 individual pieces of content) of actual posts/emails/etc. that are ready to be published. Yes, this means that once you’ve done this process, you will need to repeat the ~70 minutes next week to create next weeks’ actual, publish-able content, and do the same the following week. But hear me out for a second here: I’m gonna bet you are spending A LOT more than 70 minutes per week creating content for the week (if you’re anything like I was, I used to spend about that on 1 post or IG Story). If you’re on board for that, then keep reading. If you’re disappointed that I kinda led you on with the title of this post: I’m sorry. But I’m also not, because I knew you wouldn’t read it if I titled it: How to create a months worth of content in 5 hours.
3. What I’m sharing here today is a (super easy) process for outlining an entire month’s worth of content. We aren’t going to get into the nitty gritty of how to actually create content that consistently connects with and converts your audience. If that’s what you’re looking for, you have 2 options: 1) sign up for Marketing, Magnified, my marketing incubator, or 2) listen to Season 3 of Selling Chocolate (particularly episode 3) where I talk all about how to create content that connects and converts. 

 

Now, the reason marketing typically takes so much time to create is that you…

1. Don’t know what the heck you’re doing and are genuinely just wingin’ it with your marketing (& how’s that working for you?) AND/OR
2. Have come to hate marketing, so your brain quite literally turns off when you try to create content AND/OR
3. Believe you are irrevocably “bad at marketing” (you’re not) and so again, your brain quite literally turns off when you try to create content

 

We’re not really here to go into the mindset of all of this marketing stuff, but a side effect of what we’re doing here today in creating a month’s worth of content in 90 minutes is that you’ll start to realize that you actually do know what you’re doing, that marketing isn’t actually “that” bad, and that you could actually be great at marketing (especially marketing for yourself).

 

Ok, so let’s dig in.

How can you create a month’s worth of content in 90 minutes?

Step 0: Always start with your offer.

You have to know what you’re selling before you can market it.

I had a client in an early iteration of Marketing, Magnified who was SO frustrated that she had been struggling to convert from her content. 

I looked at what she had been doing, and I saw that all of her content was about gratitude (it was around Thanksgiving here in the States). That could be great, right?

But then I asked her: How does gratitude fit into what you’re selling? Her mind started grasping, because truthfully, gratitude and what she was selling didn’t fit together in any natural way at all. She was forcing the connection, and so OF COURSE it wasn’t going to convert.

You always have to start with your offer. So, what are you selling?

 

Step 1: Get clear on what the purchase-ready person for that offer is currently facing.

A few questions to get you started here:

• What type of person already knows that they want or need the result of this offer?
• What type of person is already sold on the value of this offer? (aka they don’t need to be convinced that this is “worth it”)
• Holding that person in mind, what are some questions they are currently asking in relation to getting this result? (remember: they already know they want or need the result of this offer and they’re already sold on the value of this offer!)
• What are some problems or obstacles they are currently facing and currently looking for an answer or solution to, and potentially even struggling to overcome?
• What are some of the experiences they are having because they don’t currently have the result of this offer?

Having answers to those questions above is hopefully already getting the gears in your brain spinning as you start to see, “Oh, I could talk about this! And this! And that too!”

 

Step 2: Choose 4 core topics from that brainstorm.

I typically call these PQE’s (aka Problems, Questions, Experiences).

For example, if I was creating content to sell Marketing, Magnified, my 4 PQE’s could be:

1. “Marketing takes too much time”
2. “I hear crickets on all of my content”
3. “My content has to be perfect in order to convert”
4. “I need more leads (but I don’t know how to find them)”

 

Step 3: Ideate at least 3 pieces of content for each core topic.

Here are a few questions to get you started:

• What story/ies—of yourself, a client, or even something unrelated but that illustrates your point—could you share about this core topic?
• What can you educate on within this topic? See this post about how to create educational content without “giving everything away.”
• What do you have to say about this topic that might seem radical, or ring true, or be really bold-feeling (for you or your audience)?
• What can you say that would speak to how your audience is feeling about this topic? 
• What could you say that would directly connect this topic to your offer, thereby positioning your offer as the logical next step from reading/engaging with this content?

Now, in full transparency, there are 4 Foundational Content Types that you’ll want to consistently create in order to consistently connect and convert from your content. I share about those in this episode of Selling Chocolate, and of course, you learn how to create them (& get LOTS of practice and feedback!) inside of Marketing, Magnified.

 

Step 4: Create at least 3 pieces of content.

This one’s pretty obvious: take those ideas you just wrote down, and now turn them into fully fleshed out content.

Looking at the examples I gave above, here are some pieces of content I could (& did) create:

1. An educational blog post about how to create a month’s worth of content in 90 minutes [from topic: “marketing takes too much time”] — this is so meta lol
2. A story about the first time I went live and literally had zero viewers, but had the time of my life [from topic: “I hear crickets on all my content”]
3. A story about when I was a kid and my parents saved a piece of the garden from getting landscaped so that I could play “Land Before Time” in the mud [from topic: “My content has to be perfect to convert”]
4. A post that leads with the hook, “You already have the leads you need to reach your next revenue goal.” [from topic: “I need more leads (but I don’t know how to find them)”]

Getting the Timing Down

As mentioned above, I wrote this very blog post as part of one of my 90-minute content marketing sessions. 

And for transparency’s sake: I spent 24 minutes outlining an entire month’s worth of content (using the process above), then I spent the rest of my 90 minutes writing this blog post in addition to 2 fully fleshed out and ready-to-publish pieces of content and 1 “the idea is there and I wrote the first ⅓ of it, but I still need to finish it” pieces of content. Now I’m actually off to dinner with my love, so that’s fun!

Because this is a practice I do frequently, staying within the 90 minutes is typically quite easy for me. But for you, especially in your first couple of sessions as you’re practicing and getting used to the process, it might take a little bit longer. That’s ok.

 

As I often tell my clients inside of Marketing, Magnified, the magic can only ever be found in the mess.

In order to become great at creating content (& doing so in wayyyyyyy less time than you used to!), you have to go through the “awkward teenage years.” 

You almost have to try to map out a month’s worth of content, and have your moment of getting so overwhelmed about it that you have to take a step back and do a body scan (but then come back to it, ready to try again).

You almost have to map out a month’s worth of content, then realize halfway through that you forgot to do Step 0 (“Always start with your offer.”) and now you’re going to have to start from the beginning again.

You almost have to get stuck in the brainstorming phase (Steps 1 & 2) and start questioning “whether you even know your Ideal Customer” or you’re “actually totally clueless” and maybe even an “imposter.”

All of these experiences and more are part of the experience of becoming great at creating content that connects and converts SO consistently that you know: every time you create content, you’ll get paid.

Because here’s the deal: 

The next time you sit back down for round 2 of trying to map out a month’s worth of content, you’ll have a sudden insight about how that very struggle actually relates to something your clients are facing.

When you forget to start at Step 0, you are forced to shift your perspective on marketing and start seeing it through the eyes of your audience, rather than through your own (sometimes cloudy) eyes.

And questioning “whether you even know your Ideal Customer at all” inspires actions that end up bringing a whole new level of clarity on who your purchase-ready Ideal Customer is and how to start speaking directly to them.

The magic can only ever be found in the mess.

Which means YOUR next step is to try this process out, and to hold yourself loosely through it (especially on the first round).

If you find yourself getting overwhelmed, what if instead of mapping out an entire month, you mapped out just 1 week?

If you find yourself not knowing what to say or feeling foggy, what if you took a step back from your computer for 20 minutes to sit outside and then return with a fresh brain to try again?

And if you find yourself struggling against the voices in your head that are saying things like, “It’s no use; this content isn’t going to convert anyway,” then what if you allowed yourself to recognize that 1) your content naturally hasn’t been converting because something, likely something very small, is off in your foundations, and that’s not your fault because you have no reason to know what to look out for with that (that’s what the Business Coaches like me are for!) and 2) it’s time to go back to your foundations, figure out what needs to shift, and learn exactly what foundations actually make marketing convert (instead of reading yet another article on how “you need to be doing Reels” that never gets into the meat of what makes Reels convert).

 

If you’re ready to learn the exact foundations that make marketing content consistently connect with and convert your audience into paying, soul-aligned clients, then sign up for Marketing, Magnified now.

Marketing, Magnified is a marketing incubator helping you create authentic content that so consistently connects and converts that you KNOW: every time you create content, you’ll get paid.

 

Inside this self-paced course with in-depth, 1:1 feedback, you’ll learn how to…

• Start converting directly from your content (& leave the sales pages, the funnels, the ads, etc for Future You who has all of your foundations SO solid that you won’t have to redo said sales page, funnel, etc every single month and still get zero sales from it)
• Stop spending ~so much time~ creating ~so much content~ that only inconsistently (or even for some of you, never at all) gets engagement, let alone real qualified leads and easy-YES sales from it
• Be the business owner who your peers and competitors alike look to for inspiration as to “what to do” and “how to market,” rather than the other way around (no more comparisonitis for you!)
• Know without a shadow of a doubt that you can get a new client when, where, and how YOU choose, because you know that you have the framework to be able to consistently connect with AND convert your audience into paying, soul-aligned clients

 

Sound like exactly what you need? Then sign up for Marketing, Magnified now.

 

Most clients who join Marketing, Magnified get a client directly from their content within the first 2-4 weeks of implementing what they’re learning. Some get that client within days.

 

If you’re tired of marketing taking way too much time and you’re ready to start creating content that consistently connects and converts, then you don’t have to do this on your own.

You don’t have to keep wingin’ it, throwing pounds of spaghetti at the wall, or getting lost in comparisonitis and “when will it be my turn?”

You have the power and the expertise to start converting directly from your content right now. 

 

If you’re ready to make that happen, and you know you need some help nailing down the foundations of what makes marketing actually, consistently convert, then sign up for Marketing, Magnified today.