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Like everyone says: it’s easier (& cheaper) to keep a client than to have to go find and get a new one.
But that doesn’t mean you should keep people around long after they no longer need you; it simply means that if you want to create sustainable revenue and income, you need to know how to strategically leverage your Offers and create a pathway for your current clients to move through, rather than creating one-then-done type of Offers.
For example: when I look at my biggest month in business so far (an $80,000 month), $45,000 of that came from retaining clients rather than getting new clients. And I did this by creating a Sustainable Offer Suite that meets my Ideal Customer exactly where they’re at in each appropriate phase of their Transformational Journey, and then moving them through those Offers to support them in getting the full transformation they desire.
In Selling Chocolate Season 2, Episode 5, I’m expanding on how to design YOUR Sustainable Offer Suite, so you can actually be equipped to create those “big” 5- and 6-figure months for yourself. Tune in to hear me touch on:
- Practical examples of what a Sustainable Offer Suite can actually look like for service providers AND coaches
- Why you’re gonna want to create a Sustainable Offer Suite in your business
- How to create your Sustainable Offer Suite
- Plus a conversation on “upselling,” because so many big-hearted entrepreneurs have lots of feels about this sales strategy 😉
“The last thing that you want to feel like as a sleazy salesperson who is always selling your audience on something so that you can make more money. But if that’s you, then let’s really think about your ideal customer for a moment. What is it that they truly want? And what do they need to get what they want?….Upselling, or intentionally designing a Sustainable Offer Suite that you can move people through, is only sleazy if you’re selling them something they don’t need.”
— Carly Jo Bell, Selling Chocolate
LINKS:
- Get all the resources mentioned in Season 2 of Selling Chocolate here.
- Apply to work with me in EXPAND.
- Join Marketing, Magnified.
- Join the WholeCo Media Facebook Group for Big-hearted Entrepreneurs.
Episode Links:
hey!
I’m Carly Jo Bell.
(Though you can just call me Carly.)
Carly Jo Bell is a business strategist and mentor, and fonder of Whole Co media. Through her courses and programs, podcast, and one on one coaching, Carly helps pulled-in-every-direction entrepreneurs create a business that brings in as much joy as it does revenue — by cultivating deep self trust, and solid foundations as the first step.
For more from Carly, and to learn about her signature “looking external for inspiration, and internal for answers” approach, join the conversation by signing up for her weekly email series, Carly's Couch.
