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Do you feel like you’re doing all the things you’re meant to do in your marketing, but you’re still not getting the results you want?
Here’s the thing: there’s a LOT of information on marketing out there. Some of it is great, because it goes beyond just “what to post” and gives you the foundations to actually start converting from your content. Some of it is, well, no better that swipe copy and content prompts that might help you be consistent…but unless you already have the foundations of your Sustainable Sales System, it’s not going to help you convert.
And when you’re starting out, you simply don’t know what you don’t know—which is why I’m using this episode to help you understand WHY what you’ve been doing hasn’t been working, so you can then be open to learning what WILL actually work.
I learned how to market by doing ALL the wrong things. It was trial and error until I went back to MY foundations and finally figured out how to create content that actually, consistently converts.
In this episode, I’m going to talk you through the 5 types of content that do NOT convert and explain how to switch from having to “convince” your audience to buy, to being able to speak DIRECTLY the people in your audience who are already READY to buy. Why are we starting with what DOESN’T convert? Because in order to make room for you to start creating content that DOES convert, you need to know why what you’re currently doing ISN’T converting!
Tune in now to get clarity on why what you’ve been doing hasn’t been converting, and then listen to S3E3 to learn what to do instead!
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“In order to play the game, we have to not only know what TO do, but we also need to know what NOT to do.”
— Carly Jo Bell, Selling Chocolate
LINKS:
- Get all the resources mentioned in Season 3 of Selling Chocolate here.
- Enter to get feedback on a piece of YOUR content on this Facebook post [must join the Big-hearted Entrepreneur FB Group for that link to work]
- Join Marketing, Magnified.
- Apply to work with me in EXPAND.
- Join the WholeCo Media Facebook Group for Big-hearted Entrepreneurs.
Episode Links:
hey!
I’m Carly Jo Bell.
(Though you can just call me Carly.)
Carly Jo Bell is a business strategist and mentor, and fonder of Whole Co media. Through her courses and programs, podcast, and one on one coaching, Carly helps pulled-in-every-direction entrepreneurs create a business that brings in as much joy as it does revenue — by cultivating deep self trust, and solid foundations as the first step.
For more from Carly, and to learn about her signature “looking external for inspiration, and internal for answers” approach, join the conversation by signing up for her weekly email series, Carly's Couch.
