Integrity-Led Expansion

There are a lot of people in the online business world using language like “trauma-informed,” “trauma-aware,” “trauma-sensitive,” etc., and they all seem to mean different things, depending on who you ask. Here’s what we mean and why we chose “trauma-aware”: 

When you are trauma-aware, you understand that T/trauma affects the work that you do because it affects the humans that you work with. From this awareness, you build intentional practices, processes, or even systems in a way that is mindful of this reality. However, you do so whilst remaining firmly within the scope of your work, and you are not attempting to diagnose or treat anyone’s T/trauma.

Someone who is trauma-informed typically is doing the same or similar thing, but they have completed significantly more education that empowers them to do this to an even deeper, even more holistic degree.

Integrity-Led Expansion is a self-paced course with about four total hours of learning material (+ the time it takes to complete the recommended exercises). We cannot equip you to be trauma-informed in 4 hours, and it would actually not be a very trauma-informed nor ethical thing to say in the first place 😉. 

What we can do, however, is support you with an awareness about how your messaging, marketing, and sales processes might interact with your audience and/or prospective clients’ T/trauma, and how to be sensitive to the lived reality of your community in your communication about your work. And thus we landed on the term, “trauma-aware.”

While the foundations of trauma-awareness that you’ll learn in this course naturally extend to any human relationship, we are specifically focused in this course on the pieces of business that happen BEFORE a lead becomes a client. Specifically: your messaging, marketing, and sales process. 

If you are looking for ways to bring trauma-awareness into your actual work with clients, I highly recommend checking out Joanna Lindenbaum’s work at Applied Depth Institute.

This is completely normal and that’s something that Parijat and I took into consideration throughout this course. If this is you, what I will say is this: throughout the course, we both share MANY examples of moments where we made mistakes. In fact, a big part of why we decided to put this course on in the first place is BECAUSE of the mistakes that we have both made and our desire to support others in preemptively avoiding those or similar mistakes.

If there’s anything I can assure you of, it’s this: we are not here to judge you. We are not here to shame you. We are not here to do anything other than hold loving and compassionate space for you to explore an expanded way of leading in your business and community. We only know what we know, and so much of what we share here in Integrity-Led Expansion is news for established and brand new business owners alike. 

This stuff is not taught to most humans (though we’re firm believers it needs to be!). So OF COURSE you don’t know everything, that is 100% normal, allowed, and accepted. We simply are so grateful that you’re considering stepping in and expanding your capacity to lead in a values-aligned, human-honoring way!

Can I be completely honest with you? I (Carly) lived at least 3 years in my business feeling this exact same way, to the point where “getting canceled” kept me up at night more times than I can count.

Want to know what really helped me to move beyond that debilitating fear? Well, a heck of a lot of healing work alongside even more education.

While Integrity-Led Expansion won’t necessarily help you on the healing front, the education that you’ll receive in this course will equip you to understand the basics of T/trauma and stress physiology and give you actionable tools, strategies, and steps to show up in a way that minimizes the potential for harm done through your words and/or sales methods.

Though I (Carly) have completed a 10-month long trauma-informed somatic coaching program, Sacred Depths by Joanna Lindenbaum of Applied Depth Institute, and continue to do immense amounts of studying and intentional learning on T/trauma, I do not consider myself qualified to teach on T/trauma.

That’s why I co-facilitated this course with Parijat Deshpande. Parijat Deshpande is the founder of Ruvelle as well as a bestselling author of Pregnancy Brain: A Mind-Body Approach to Stress Management During a High-Risk Pregnancy, speaker and somatic trauma consultant.

Parijat’s personal experience of primary and secondary infertility, losses, a high-risk pregnancy, and NICU parenting inspired a career pivot into psychoneuroimmunology – specializing in pregnancy – and sensory, sensorimotor, and neurosomatic approaches to recovering after medical trauma and birth trauma.

You can learn more about Parijat here.

Integrity-Led Expansion is a WholeCo-owned course that licenses Parijat’s contribution to it so that we can continue providing this important conversation to the WholeCo audience. This all started after I attended one of Parijat’s workshops on bringing trauma awareness to the workplace. I saw how we could bring together our two areas of expertise into a course that would be SO deeply in service of my audience, so I pitched the idea to Parijat. Well, she loved it, and so I got to work on bringing it all together and continue to be responsible for its maintenance, marketing, and more.

Once you sign up, you'll receive an email from our learning platform inviting you to sign into the private training library. Once inside, you'll be able to start bringing and introductory level of trauma-awareness to your messaging, marketing, and sales process right away!

Please give our systems up to 15 minutes to deliver your access; and be sure to double check that your email address is written correctly when signing up on this page.

Integrity-Led Expansion is delivered primarily through short, step-by-step video trainings that even our most neurospicy clients LOVE. Each video training also has optional English captions as well as full speed controls (up to 2x speed). All trainings are additionally available as a private audio feed, and we have it on our early 2024 plans to add edited and formatted written transcripts to the course.

By investing in Integrity-Led Expansion, you will have access to all materials for 6 months which begin on the date you sign up.